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Genesis takes aim at Spain with electric SUV debut

Genesis takes aim at Spain with electric SUV debut RUSSPAIN.com © russpain.com
Genesis takes aim at Spain with electric SUV debut © russpain.com
Genesis is entering Spain with a lineup of electric vehicles, starting with the GV60 Magma. The brand aims to shake up the luxury market with fast charging and performance, while prioritizing comfort across several segments.

Genesis, Hyundai’s luxury arm, is preparing to bring its first electric models to Spain, with the GV60 Magma leading the way. Spain will be the brand’s seventh European market. It already operates in Germany and the UK, as well as Switzerland and France, Italy and the Netherlands.

The GV60 Magma is due to arrive in late 2026, starting at 87,100 euros. It delivers up to 650 CV and 790 Nm of torque, accelerating from 0 to 100 km/h in 3.4 seconds with Boost mode engaged. Genesis built the Magma on the E-GMP platform, also used for the Hyundai Ioniq 5 N. Its body is lower and wider, and it rides on 21-inch forged wheels. Inside, a custom interior features exclusive seats and a dedicated driving interface. Its 84 kWh battery is rated for 425 kilometers of WLTP range, and ultra-fast charging can take it from 10 to 80 percent in 18 minutes. Automotive media report that Boost mode lasts about 15 seconds before power drops to around 609 CV for normal driving. Automotive industry sources say the GV60 Magma is the first production Genesis to feature a software-based eight-speed gearshift simulation, with virtual gear changes and sound to improve the sporty driving experience. Industry reports also describe it as Genesis’s first high-performance production model and the debut of the Magma philosophy, which will shape the brand’s future sporty models. The vehicle accommodates five passengers and offers up to 670 liters of trunk space with the rear seats up, or 1,440 liters with them folded.

For buyers seeking a more affordable option, the standard Genesis GV60 will follow, starting at 55,900 euros. This compact SUV is the first Genesis built on a dedicated EV platform and will arrive with 2025 updates. Buyers can choose rear-wheel lead (229 CV) or all-wheel lead (up to 490 CV in Performance AWD). The most efficient version claims 561 kilometers of WLTP range, and all models retain the rapid charging system. Inside, a panoramic 27-inch display combines the dashboard and multimedia system, reflecting Genesis’s focus on high-tech luxury.

Genesis is also targeting families seeking more space and power with the GV70 Electrified, which starts at 69,400 euros. The updated version has an 84 kWh battery and up to 479 kilometers of WLTP range. A fast charge takes 19 minutes. Dual motors and all-wheel lead deliver 435 CV, rising to 490 CV and 700 Nm with Boost mode, allowing the car to reach 100 km/h in 4.4 seconds. The GV70 also offers remote parking and V2L, allowing the battery to power external devices.

The Genesis G80 Electrified, for buyers who prefer sedans, is priced at 77,400 euros. Sold in Europe with a longer wheelbase, this luxury saloon prioritizes rear-passenger comfort and space. Its dual-motor, all-wheel-lead setup produces 370 CV and 700 Nm. A 94.5 kWh battery is rated for up to 570 kilometers of WLTP range. Charging from 10 to 80 percent takes at least 25 minutes. The latest update adds a 27-inch screen. Options include rear-wheel steering or an advanced comfort package for the second row, though final Spanish specifications are still pending.

Genesis is also aiming for the top end of the market. The GV90 is due in 2027 as the brand’s flagship electric SUV. Already shown globally, it features a 123.5 kWh battery and dual motors producing 490 kW (about 666 CV) and 800 Nm. Its estimated range is 500 kilometers, though European WLTP certification is still pending. The SUV has multi-chamber air suspension and a deployable OLED screen for use when parked. Under ideal conditions, charging from 10 to 80 percent takes 22 minutes. Genesis says European specifications may differ from the global version; Spanish pricing and order dates have yet to be announced.

Genesis plans to introduce its cars in Spain through a selective network, focusing on dealerships already working with Hyundai. The first phase will target Madrid and Barcelona, followed by Valencia, before a wider rollout across the country.

The brand’s entry into Spain’s electric luxury market comes as global competition heats up. BYD, for example, has already made waves with its own electric SUV launches, including the recent surge of the Great Tang SUV. Genesis is betting that high performance and fast charging, backed by premium comfort, will help it stand out in a crowded field.

Frank Miller RUSSPAIN.com
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Frank Miller

Frank Miller covers the automotive industry, transport and Spanish road regulation for RUSSPAIN.COM