Zapatero's Daughters and Their Agency What the Fav: A New Angle on a Family Story. Laura and Alba Rodriguez Espinosa are back in the spotlight. Their agency, What the Fav, is under discussion due to its connection with a high-profile family affair. What drives their business and why is it being talked about now? Details in our report.
Laura and Alba Rodriguez Espinosa, daughters of Spain's former prime minister, found themselves at the center of discussion after their agency What the Fav unexpectedly hit the headlines. The reason was a renewed interest in the family amid legal events involving their father. But beyond the last name and loud headlines lies the personal story of two sisters who, since 2019, have been building their own business in the creative and eSports world.
A focus on eSports and creativity
What the Fav is not just another communications company. As noted by Divinity, the agency has emphasized eSports from the start—professional video gaming competitions that have become a real phenomenon in Spain in recent years. The agency's portfolio includes projects related to games such as ‘League of Legends’, ‘Rainbow 6’, and Strategy Games. The sisters describe themselves not only as video game fans, but also as active content creators for this segment: from chronicles and reviews to interviews and video content.
The agency’s description highlights creativity as their strongest asset. What the Fav’s projects go from initial pencil sketches to digital execution. On the agency’s Instagram, you can see illustrations, as well as samples of animations and posters offered among their services. The company values equality, sustainability, and a commitment to innovation, which, according to the sisters, helps them keep pace with changes in society.
Visibility and new challenges
One of the main goals Laura and Alba have set for themselves is to help companies stand out amid new challenges. According to the agency's website, they aim to strengthen the visual presence of brands and create content for social media and other platforms. What the Fav positions itself as experts in multimedia production: they handle filming and editing videos, preparing reports, conducting interviews, and creating materials for any industry.
The agency also offers support to major media outlets—both for their own social media accounts and for events or internal use. Their range of services includes full coverage of events, from filming to final editing, as well as the ability to work with both their own and clients' content.
Family context and public attention
Interest in What the Fav spiked after the agency's name became linked to a case involving their father. However, as Spanish media emphasize, Laura and Alba are building their professional path independently of family circumstances. Their business is not just about their last name, but also their own style, values, and approach to work.
Interestingly, in Spanish show business, family stories and unexpected turns always spark special interest. For example, the recent split between Rosa López and Iñaki García has also become the focus of public attention—you can find out more about it in the article about the details of their separation.
In the case of Laura and Alba Rodriguez Espinosa, the public observes how the younger generation of well-known families seeks their own path in business and media. Their agency, What the Fav, is an example of how personal initiative and creativity can create an independent story, even when the family name has long been in the spotlight.
