Spain's summer sales season is underway, with top retailers offering up to 50% off. Not all stores start at the same time. New EU tariffs will make Chinese platforms more expensive from July.
Spain's summer sales have officially started, bringing significant price reductions across major retail chains. This year, discounts reach up to 50% on clothing, perfumes, cosmetics, appliances and electronics. The traditional July 1 launch date is no longer universal: each retailer now sets its own calendar, with some starting in mid-June and others extending promotions into August.
Fashion remains the main focus of these sales. Inditex brands, including Zara, offer up to 40% off until August 9. Other popular names such as Mango, H&M, El Corte Inglés, Scalpers and Kiabi have also launched their own campaigns. In the eyewear sector, Óptica 2.000 is cutting prices by up to 50% on selected sunglasses throughout July and August. Sports retailer Decathlon is running summer promotions on a wide range of products, from umbrellas and dumbbells to training gear and treadmills. Footwear chains like Foot Locker and The North Face are offering discounts of up to 50% and 40% respectively, while Merkal, Zapshop and Zalando are also participating.
Perfume and cosmetics retailers have joined the trend. Kiko Milano has already started its sale, with up to 50% off until August 26. Sephora matches this maximum discount, while Primor is running a two-phase campaign, with reductions climbing to 85% as the sale period ends in early August.
Electronics and home appliances are also included in the summer markdowns. El Corte Inglés extends its discounts to all departments, including technology and video games. Carrefour, Fnac and Media Markt are running their own campaigns, with details available on their websites. Amazon is holding its Prime Day event from June 23 to 26, offering promotions in 35 categories—such as clothing, kitchenware, beauty and electronics—for Prime members.
However, not all platforms are lowering prices. From July 1, a new European Union tariff will apply to purchases from Shein, Temu and AliExpress. The measure introduces a three-euro fee per product category, making orders from these Chinese e-commerce giants more expensive for Spanish consumers.
Summer sales are a long-standing tradition in Spain, but recent years have seen greater flexibility in timing and scope. Retailers now compete to attract shoppers with earlier starts, deeper discounts and extended campaigns. According to industry data, the summer period is second only to winter in terms of sales volume, with clothing and electronics leading the way. The new EU tariff on Chinese platforms is expected to shift some consumer demand back to domestic and European retailers, especially for fashion and electronics.
