A3 Noticias Fin de Semana Noche has updated its personal data processing and privacy rules for users of its website and app. The changes affect how personal information is collected, then stored or shared, with greater emphasis on transparency and user control. The channel says that both A3 Noticias Fin de Semana Noche and its partners now use cookies and similar technologies to access and process data from each visit.
The updated policy allows advertising and content to be tailored to individual user profiles. Activity on the platform may be used to create or refine these profiles, enabling more targeted ads and content recommendations. The service also measures the performance of ads and content, generating reports from individual and aggregated user activity.
The service may also use precise geolocation data and device characteristics for identification. Users are asked to give explicit consent to using external data sources and sharing their profiles within the Atresmedia Group, with the aim of further personalizing advertising across the group’s digital platforms.
For registered users, information linked to their accounts, such as email addresses secured using hashing techniques, is processed exclusively for advertising purposes. This data helps identify audiences and deliver personalized ads in digital environments. Users can accept, reject or configure cookie use at any time through the privacy or cookie settings menu.
Users can change their consent choices whenever they wish. More detailed information is available in the platform’s Cookie Policy. The changes reflect a broader trend in Spain and across Europe, where digital media companies are adapting to stricter privacy regulations and growing user demand for transparency. A3 Noticias Fin de Semana Noche’s move fits ongoing efforts to balance personalized digital experiences with data protection standards. As privacy laws continue to evolve, Spanish media groups are expected to further refine their data practices to maintain compliance and user trust.
