Givenchy turns Madrid space into L'Interdit Elixir showcase
Givenchy has launched L'Interdit Elixir in Spain. A five-day Madrid activation leads the campaign, with digital media and outdoor advertising carrying the fragrance message nationwide.
Advertising 18 news
Across Spanish regions, Advertising covers media market, campaigns, brands and public communication.
It connects national decisions with regional realities, helping readers understand what changes for residents, travelers, businesses and families.
It connects national decisions with regional realities, helping readers understand what changes for residents, travelers, businesses and families.
Consent and Data Use Spark Debate in Madrid Digital Services
Digital platforms in Madrid are under scrutiny for their use of cookies and personal data. Users are being asked to consent to extensive data processing, raising questions about privacy and advertising, including where digital profiling crosses a line.
LEPAS shakes up Spain’s car market with AI-made campaign
LEPAS has landed in Spain with a campaign made entirely by artificial intelligence, using humor and irony to challenge traditional ideas of automotive elegance. The brand’s debut signals a new approach to selling and presenting cars.
Lepas lands in Spain with a campaign built on quiet style
Lepas, the newest car brand from China’s Chery group, has arrived in Spain with ads that skip the flash and focus on natural style. The first campaign, made with AI and a dose of humor, introduces a fresh player to Spain’s busy car market.
Allianz Direct offers up to 20% off for new car insurance customers in Spain
Allianz Direct is offering new customers in Spain up to 20% off digital car insurance. The campaign emphasizes transparent pricing and fully online sign-up as the company seeks to challenge the traditional insurance market.
Carrefour and major brands debut 'Bienvenido al Club' on Movistar Plus
Carrefour and Movistar Plus have launched 'Bienvenido al Club,' a six-episode series featuring twelve well-known brands. The project takes a fresh approach to brand integration in Spanish entertainment. The series is streaming on Movistar Plus.
Desigual Draws Criticism for Satirical Barcelona Ad
Desigual’s new ad campaign has sparked anger in Barcelona. The brand’s attempt at humor touched a nerve with locals frustrated by tourism and gentrification. Desigual apologized but kept the video online.
Personal Data Use and Consent Rules Updated on A3 Noticias Fin de Semana Noche
A3 Noticias Fin de Semana Noche has updated its rules for processing personal data. Users have more control over cookies and consent, while Atresmedia expands data sharing for personalized ads and content.
La Voz de Galicia Updates Data Use Policy for Service and Marketing
La Voz de Galicia has clarified how it handles personal data, detailing its use for service delivery and marketing. Users can manage consent for third-party offers and adjust advertising preferences.
Oviedo Businessman Pays Tribute to Bukele With Five Billboards
Five billboards featuring Nayib Bukele’s image have appeared on Oviedo’s basic roads. Local businessman Tino Vidal says the campaign is a personal tribute. It has sparked political debate in the city.
Osborne Bull Turns 70: The Icon That Became a Spanish Landmark
Created in 1956 to advertise brandy, the Osborne Bull marks its 70th anniversary in 2026. Its journey from roadside ad to cultural icon includes a rare Suzuki collaboration: the Vitara Toro, an edition sold only in Spain.
Influencer Model Faces Crisis as Spanish Audiences Lose Trust
Criticism of influencers is mounting across Spanish social media. Audiences question their authenticity and tire of constant advertising. Brands keep investing as trust erodes. The sector faces a turning point.
Cookie Refusal Impacts Free Access to Diario de Burgos
Rejecting cookies on Diario de Burgos limits access to free, reliable news. The decision affects personalized advertising and the sustainability of local journalism. Users can change their choice at any time.
BMW Faces Backlash Over In-Car Spiderman Movie Ads
BMW has sparked controversy by displaying a Spiderman movie trailer on the infotainment screens of its latest cars. Many owners see this as an unwelcome intrusion of advertising into their vehicles, raising questions about the future of in-car marketing.
CNMC Fines Ibai Llanos, Jordi Wild and Nachter Over Social Media Violations
Spain’s CNMC has fined Ibai Llanos, Jordi Wild and Nachter more than €4,000 in total. The penalties address failures to disclose advertising and breaches involving child protection and medicine promotion on social media, signaling stricter oversight of digital creators.
Ana Patricia Botín and Juan Roig Spark Viral Moment with IShowSpeed at Spain-France Match
During Spain’s win over France in Dallas, Ana Patricia Botín and Juan Roig met IShowSpeed. Their brief exchange about Openbank and Mercadona quickly went viral, highlighting the global reach of Spanish business leaders.
DGT Campaign Sparks Outrage Over Religious Medals in Cars
A new DGT radio campaign has drawn criticism for referencing religious medals in cars. The spot promotes the V16 emergency beacon, but its message has angered Catholic drivers. The debate highlights tensions over road safety rules and personal beliefs.
A leading food brand throws its weight behind both teams for the first time—there’s much more at stake here than just a marketing partnership
Spanish football changes the game: an unexpected partnership until 2030. ElPozo Alimentación has signed a long-term contract with the football federation. The new partner will be present at all tournaments until 2030. This decision has already sparked discussion in sports circles.