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13 newsIt connects national decisions with regional realities, helping readers understand what changes for residents, travelers, businesses and families.
Carrefour and major brands debut 'Bienvenido al Club' on Movistar Plus
Carrefour and Movistar Plus have launched 'Bienvenido al Club,' a six-episode series featuring twelve well-known brands. The project takes a new approach to brand integration in Spanish entertainment. The series is now streaming on Movistar Plus.
Desigual Draws Criticism for Satirical Barcelona Ad
Desigual’s new ad campaign has sparked anger in Barcelona. The brand’s attempt at humor touched a nerve with locals frustrated by tourism and gentrification. Desigual apologized but kept the video online.
Personal Data Use and Consent Rules Updated on A3 Noticias Fin de Semana Noche
A3 Noticias Fin de Semana Noche details new rules for personal data use. Users now have more control over cookies and consent. Atresmedia expands data sharing for personalized ads and content.
La Voz de Galicia Updates Data Use Policy for Service and Marketing
La Voz de Galicia has clarified how it handles personal data. The company now details its use for service delivery and marketing. Users can manage consent for third-party offers and adjust advertising preferences.
Oviedo Businessman Pays Tribute to Bukele With Five Billboards
Five billboards with Nayib Bukele’s image appeared at Oviedo’s main roads. The campaign is a personal tribute by local businessman Tino Vidal. The move has sparked political debate in the city.
Osborne Bull Turns 70: The Icon That Became a Spanish Landmark
The Osborne Bull, first erected in 1956 to advertise brandy, marks its 70th anniversary in 2026. Its journey from roadside ad to cultural icon includes a rare collaboration with Suzuki, resulting in the Vitara Toro edition sold only in Spain.
Influencer Model Faces Crisis as Spanish Audiences Lose Trust
Spanish social media is seeing a surge in criticism of influencers. Audiences question authenticity and tire of constant advertising. Brands keep investing, but trust is eroding. The sector faces a turning point.
Cookie Refusal Impacts Free Access to Diario de Burgos
Rejecting cookies on Diario de Burgos limits access to free, reliable news. The decision affects personalized advertising and the sustainability of local journalism. Users can still change their choice at any time.
BMW Faces Backlash Over In-Car Spiderman Movie Ads
BMW has sparked controversy by displaying a Spiderman movie trailer on the infotainment screens of its latest cars. Many owners see this as an unwelcome intrusion of advertising into their vehicles, raising questions about the future of in-car marketing.
CNMC Fines Ibai Llanos, Jordi Wild and Nachter Over Social Media Violations
Spain’s CNMC has fined Ibai Llanos, Jordi Wild and Nachter over €4,000 in total. The penalties address failures in ad disclosure, child protection and medicine promotion on social media. The move signals stricter oversight for digital creators.
Ana Patricia Botín and Juan Roig Spark Viral Moment with IShowSpeed at Spain-France Match
During Spain’s win over France in Dallas, Ana Patricia Botín and Juan Roig met IShowSpeed. Their brief exchange about Openbank and Mercadona quickly went viral, highlighting the global reach of Spanish business leaders.
DGT Campaign Sparks Outrage Over Religious Medals in Cars
A new DGT radio campaign has drawn criticism for referencing religious medals in cars. The spot promotes the V16 emergency beacon, but its message has angered Catholic drivers. The debate highlights tensions over road safety rules and personal beliefs.
A leading food brand throws its weight behind both teams for the first time—there’s much more at stake here than just a marketing partnership
Spanish football changes the game: an unexpected partnership until 2030. ElPozo Alimentación has signed a long-term contract with the football federation. The new partner will be present at all tournaments until 2030. This decision has already sparked discussion in sports circles.