Princess Leonor’s first day at university drew attention to the Andy bag she carried. Made by Mas1 Brand in Madrid and priced at 169 euros, the bag was designed to fit laptops and books, making it suitable for students and professionals. Her appearance with it sent sales climbing and surprised the designers behind it.
For Marta Durán and Prado Rodríguez, the news came out of nowhere. Durán was in Amsterdam when she found out that Leonor had picked their Andy bag for such a public moment. The choice wasn’t planned or coordinated. Both designers learned about it at the same time as everyone else, describing the moment as a shock and a point of pride.
Launched in 2024, the Andy bag quickly became a bestseller for Mas1 Brand. Its appeal is straightforward: it’s practical, with several compartments for daily use, while a chain detail gives it a modern look. Durán noted that Leonor even adjusted the chain to fit her own style, a small detail that caught the attention of the brand’s followers. Several Spanish media outlets reported that the Andy bag quickly sold out after Leonor was seen with it on her first day at Universidad Carlos III de Madrid.
Mas1 Brand makes all its products in a Madrid workshop, a point of pride for the designers and likely a factor in the princess’s choice. Founded in 2020, the brand has always aimed to offer unique, accessible accessories that don’t blend in. Its earlier CH Bag, made from metal plates, was its first big hit. The brand initially gained attention for its experimental metal and methacrylate bags before expanding to leather models. Later designs such as the D Bag continued to explore design and function.
The effect of Leonor’s endorsement was immediate. Mas1 Brand’s customer base grew quickly, and sales spiked after her appearance. The designers see this as a chance to expand beyond accessories, with their upcoming clothing line. Interest in the brand has spread to the outfits worn by models in its campaigns, and customers now ask about the full look.
The moment has also drawn attention to Spanish design and local production. In a market full of mass-produced goods, the Andy bag’s success points to demand for originality and careful craftsmanship. Leonor’s choice of a Madrid-made bag for such a visible occasion has put Spanish creativity and quality in the spotlight.
