Princess Leonor chose the Andy bag from Mas1 Brand for her first day at university. The move surprised the Madrid-based designers and triggered a sharp rise in demand. The accessory’s local production and practical design drew attention.
Princess Leonor’s first day at university made headlines for an unexpected reason: the bag she carried. The Andy bag, made by Mas1 Brand in Madrid, drew instant attention and sent sales climbing, surprising even the designers behind it.
For Marta Durán and Prado Rodríguez, the news came out of nowhere. Durán was in Amsterdam when she found out that Leonor had picked their Andy bag for such a public moment. The choice wasn’t planned or coordinated. Both designers learned about it at the same time as everyone else, describing the moment as both shocking and a point of pride.
The Andy Bag, chosen by Princess Leonor, was sold at 169 euros and designed to fit laptops and books, making it ideal for students and professionals alike.
Launched in 2024, the Andy bag quickly became a bestseller for Mas1 Brand. Its appeal is straightforward: it’s practical, with several compartments for daily use, and has a chain detail that gives it a modern look. Durán noted that Leonor even adjusted the chain to fit her own style, a small detail that caught the attention of the brand’s followers.
Mas1 Brand makes all its products in a Madrid workshop, a point of pride for the designers and likely a factor in the princess’s choice. The brand’s goal has always been to offer unique, accessible accessories that don’t blend in. Their earlier CH Bag, made from metal plates, was their first big hit, and later models like the D Bag continued to experiment with design and function.
The effect of Leonor’s endorsement was immediate. Mas1 Brand’s customer base grew quickly, and sales spiked after her appearance. The designers see this as a chance to expand, not just with accessories but also with their upcoming clothing line. Interest in the brand has spread to the outfits worn by models in their campaigns, with customers now asking about the full look.
According to several Spanish media outlets, the Andy Bag quickly sold out after Princess Leonor was seen with it on her first day at Universidad Carlos III de Madrid. The brand, founded in 2020, originally gained attention for its experimental metal and methacrylate bags before expanding to leather models.
This moment isn’t just about a royal choosing a local brand. It’s a reminder of the value of Spanish design and local production. In a market full of mass-produced goods, the Andy bag’s success shows that there’s real demand for originality and careful craftsmanship. Leonor’s choice of a Madrid-made bag for such a visible occasion sends a clear message: Spanish creativity and quality matter, and they’re shaping how people think about style today. For Mas1 Brand, the sudden attention is more than a sales boost—it’s proof that local talent can set the tone when the spotlight hits at the right time.
