Madrid’s Príncipe Pío shopping center will host the 23rd MercaJuguete fair, offering free entry and a vast selection of retro toys, collectible figures, and handmade pop culture items. Over 15 exhibitors promise a day of nostalgia and discovery for all ages.
This Saturday, Madrid’s Príncipe Pío shopping center will fill with Scalextric tracks, Playmobil figures, and Star Wars miniatures as MercaJuguete returns for its 23rd edition. The fair brings together more than 15 exhibitors, offering free entry and a mix of classic toys and modern collectibles. El Español confirms the event will take place on Saturday, September 19, 2026, at Príncipe Pío.
Visitors will find toys from the 70s, 80s, and 90s alongside the latest Hot Wheels and MARVEL figures. The selection is meant to appeal to both longtime collectors and those just starting out. Guillermo Naranjo, who organizes the fair, says MercaJuguete is open to everyone: "There are toys for every budget," he explains, encouraging families to share old favorites and introduce kids to the toys their parents grew up with. El Español notes that the fair is as much for families as for collectors, offering an affordable way to spend a Saturday together.
MercaJuguete is already in its 23rd edition, highlighting its established presence and dedicated collector community in Madrid.
Throughout the day, the fair will hold raffles with prizes like discounts, games, and tickets to exhibitions and museums. These activities turn the event into more than just a marketplace, giving visitors a chance to meet others, swap stories, and maybe discover a new hobby. With free admission on a Saturday, MercaJuguete aims to be an easy weekend outing for anyone looking for something different. Telemadrid and Servimedia report that the raffles and prize draws are designed to keep visitors engaged and involved all day.
Madrid has seen a growing interest in unique leisure events, from rare car shows to collectible fairs. MercaJuguete taps into this trend, but focuses on the hands-on fun of toys and collecting. With more than 15 exhibitors, the fair serves as both a meeting place for collectors and a family-friendly market, as El Español points out.
Google/SpainAuto notes that the mix of retro and modern toys reflects a wider shift in Spanish consumer habits: people are looking again for well-made, tangible objects that remind them of their own childhoods. As digital entertainment takes up more of daily life, events like MercaJuguete offer a chance to slow down and enjoy something physical. The fair’s accessible prices and welcoming atmosphere make it easy for families and collectors alike to join in.
In addition to toy sales, the fair will host raffles throughout the day, with prizes such as discounts, games, and tickets to exhibitions and museums. This initiative aims to attract not only collectors but also families seeking interactive and affordable leisure activities.
