MercaJuguete returns to Madrid’s Príncipe Pío shopping center for its 23rd edition this Saturday, September 19, 2026. The fair will bring together more than 15 exhibitors, with free entry and a mix of classic toys and modern collectibles. Scalextric tracks and Playmobil figures will be among the offerings, with Star Wars miniatures also on display. El Español reports that the event will take place at Príncipe Pío.
Visitors will find toys from the 70s through the 90s alongside the latest Hot Wheels and MARVEL figures. The selection is intended for longtime collectors and newcomers alike. Guillermo Naranjo, who organizes the fair, says MercaJuguete is open to everyone: "There are toys for every budget," he explains, encouraging families to share old favorites and introduce children to the toys their parents grew up with. El Español describes the fair as an affordable Saturday outing for families and collectors. The publication also points to the event’s 23 editions as evidence of its established presence and dedicated collector community in Madrid.
Throughout the day, the fair will hold raffles with prizes such as discounts and games, plus tickets to exhibitions or museums. The activities give visitors a chance to meet others and swap stories, perhaps discovering a new hobby along the way. Telemadrid and Servimedia report that the raffles and prize draws are designed to keep visitors engaged throughout the day.
Madrid has seen growing interest in distinctive leisure events, from rare car shows to collectible fairs. MercaJuguete taps into that trend while focusing on the hands-on fun of toys and collecting. With more than 15 exhibitors, the fair is a family-friendly market and a meeting place for collectors, El Español points out.
Google/SpainAuto notes that the mix of retro and modern toys reflects a wider shift in Spanish consumer habits: people are again seeking well-made, tangible objects that remind them of their childhoods. As digital entertainment takes up more of daily life, events like MercaJuguete offer a chance to slow down and enjoy something physical. Accessible prices and a welcoming atmosphere make it easy for families and collectors to take part.
