Inés Martín Alcalde presented five exclusive designs created with Samsung at her first official runway show in Madrid on October 14, 2026. They were part of her spring-summer 2027 collection of 30 looks and marked ten years of Samsung’s The Frame television.
The collaboration, titled The Frame x Martín Alcalde, brings the television’s picture-frame aesthetic into clothing. Valero Rioja’s photographs made the venue’s rooms part of the presentation. One image showed the Monumento a Alfonso XII in El Retiro; another featured the Edificio Metrópolis. The Palacio Real, Templo de Debod and Puente de Segovia also appeared in photographs. The images were made available for The Frame owners to display on their own televisions.
The photographs turned the palace into part of the show.
The five designs use black and white. Sculptural volume shapes the collection, while prominent accessories draw the eye. Three looks take a bridal direction. One pairs a fitted, off-the-shoulder bodice with a structured skirt ending in a long train. Another combines a close-fitting top with a layered, sculptural skirt. The third is an ivory cape with exposed shoulders, a flowing silhouette and a train.
Tailoring supplies another look: a white double-breasted jacket paired with wide-leg trousers, giving formalwear a more feminine silhouette. The capsule’s only black design is a long, straight-cut dress. Its bodice is asymmetric, with one bare shoulder, and a large black floral headpiece completes the look.
The show also marked the first decade of Martín Alcalde’s professional career and the tenth anniversary of Samsung’s The Frame line. Samsung described the capsule as five looks within the designer’s spring-summer 2027 collection. The five-piece format and Samsung collaboration were covered in related launch coverage.
The partnership extends beyond the runway. Samsung’s The Frame can switch from entertainment to Modo Arte, displaying photographs and artworks when it is not being used for video. Its anti-reflective panel is designed to reduce interference from ambient light. Valero Rioja’s photographs appeared on The Frame screens at the event and are available for users to display on their own televisions.
