In 2025, the discrete graphics card market for home computers once again came under NVIDIA’s control. Although competitors like AMD and Intel managed to slightly increase their shares, the Californian company’s position remains virtually unshakable. Demand for standalone graphics accelerators remains strong, especially during major sales events when gamers and professionals look to upgrade their systems.
While integrated graphics solutions built into processors can handle basic tasks such as video playback or working with office applications, powerful discrete graphics cards are still essential for modern games and resource-intensive programs. They are the key component for anyone looking to get the most out of their PC.
Market Dynamics
According to a recent analytical report, discrete graphics card sales in the third quarter of 2025 fell slightly to about 12 million units. Total revenue from these components reached $8.8 billion. Experts attribute the decline to unusually high demand in the second quarter, when buyers rushed to purchase graphics cards due to concerns over possible new tariffs, as well as to rising retail prices, which outpaced official manufacturer price lists.
There have been slight changes in the market shares among manufacturers. AMD managed to increase its share to 7%, up by 0.8% compared to the previous period. Intel also saw a small uptick, reaching 1% of the market. However, NVIDIA continues to dominate, accounting for 92% of all discrete graphics cards sold. Despite a minor decline compared to previous quarters, the company remains the undisputed industry leader.
The impact of prices and technology
One of the factors affecting the market has been the recent surge in prices for RAM and video memory. This could lead to further increases in graphics card prices, which is especially significant for consumers given the already high cost of modern models. The new generation of games and professional applications demands even more memory, forcing manufacturers to equip their products with more expensive components.
At the same time, NVIDIA is shifting its focus toward accelerators for data centers and artificial intelligence. While sales of gaming graphics cards for PCs have declined slightly, demand for specialized AI solutions grew by 145% in the last quarter. This sector is becoming increasingly important for the company, which could impact the development strategy for its consumer products in the future.
Outlook and challenges
Analysts predict that the number of users interested in purchasing discrete graphics cards or computers with such components will continue to grow at least until 2029. However, the market still faces uncertainty related to the economic situation and inflationary trends, which experts say are largely driven by the policies of the Trump administration in the US. This could lead to new fluctuations in demand and prices, as well as impact product availability for end consumers.
In addition to economic factors, the market is also influenced by technological advancements. The development of artificial intelligence, the emergence of new memory standards, and increasing demands for graphics performance from game and software developers are creating new challenges for manufacturers. Companies are forced to constantly adapt in order to remain competitive and meet the needs of the most demanding users.
Competition and the future
Although AMD and Intel are steadily strengthening their positions, the gap with NVIDIA remains significant. To change the balance of power, competitors will have to not only improve the technical specifications of their products but also offer more attractive terms to customers. In the coming years, the discrete graphics card market will likely remain a fierce battleground for every customer, with innovation and pricing policy playing key roles.
In case you didn’t know, NVIDIA is an American company founded in 1993, specializing in the production of graphics processors and chips for gaming, professional, and server solutions. In recent years, the brand has become synonymous with high-performance graphics cards and is actively developing technologies related to artificial intelligence and big data processing. NVIDIA products are used in both home computers and the largest data centers around the world.
