The Princess of Wales, Kate Middleton, has released a new video that goes far beyond standard protocol messages. This move strengthens her standing as a modern content creator and sets a new direction for the development of European monarchies. Experts believe that this approach to public communication could serve as a model for other royal families, including in shaping the image of Spain’s future queen, Princess Leonor.
The new piece, released by Kensington Palace, is the second installment in a series of seasonal videos. The project was conceived by the Princess as a way to share the sense of peace she found in nature during her illness. The video, titled “Summer,” lasts just a minute and a half and does not feature Kate herself. Instead, viewers see picturesque scenes: a bee gathering pollen, vegetables being picked from a garden, children and families playing on the beach and in parks. All this is accompanied by piano music, birdsong, and the princess’s voiceover.
In her address, the Princess of Wales speaks of summer as a season of abundance and a reminder of each person’s potential for growth. She encourages people to ignite their inner fire, explore their creativity and dreams. In her words, this is a time to open your heart, to sing, dance, and play, to cherish love and friendship. This personal message, signed with the initial “C” (Catherine), highlights the importance of human connection and unity with nature.
By sharing this kind of content, Kate Middleton demonstrates that official royal social media accounts can serve not only as platforms for formal reports but also as channels for more personal and warm communication with the public. This is a strategic move that could serve as a model for the future communication policy of the Spanish heir to the throne. As Princess Leonor comes of age, the Spanish royal household will face the challenge of modernizing her public image, and the experience of their British counterparts could prove valuable.
It is noteworthy that this call for love and unity comes at a time when the British royal family itself is going through a difficult period due to disputes between Prince William and his brother, as well as new scandals involving Prince Andrew. Currently, the Prince and Princess of Wales are on holiday with their children and are expected to join King Charles and Queen Camilla soon at Balmoral Castle in Scotland.
Kate Middleton has previously admitted that she found comfort and strength outdoors during her treatment. She now seeks to pass this sense on to her fellow citizens. It remains to be seen whether her message of unity will be embraced not only by subjects but also by her own relatives, and whether other European monarchies will follow her example in seeking closer ties to the people.
