Jude Law is one of those artists whose magnetism is equally strong both on screen and in real life. Having gained fame in the late ’90s thanks to roles in films like “The Talented Mr. Ripley” and “Cold Mountain,” he remains a symbol of elegance to this day. His ability to balance drama with a touch of irony is also reflected in his wardrobe. On the red carpet, he prefers refined classics without excessive formality, while in everyday life he opts for comfortable and relaxed looks: oversized knit sweaters, worn leather jackets, and slightly wide trousers. It is precisely this combination of opposites that drew the attention of fashion houses to him.
The latest brand to be captivated by the actor’s charm is Emidio Tucci. While Law already had experience collaborating with other labels, this marks his debut with a Spanish company. And it’s hard to imagine a better partner than the flagship brand of El Corte Inglés—their values and aesthetics turned out to be a perfect match. The actor himself noted that the items from the new collection stand out on their own. In his view, the secret lies in the cut and quality of the materials, which give the clothing a special elegance and a timeless character—a feat achieved by only a few manufacturers.
During the photoshoot for the advertising campaign, suits, sports jackets, corduroy trousers, and cashmere jumpers allowed him to try on different looks without losing his essence. The artist admitted that he is drawn to the strength that clothing conveys. But what impressed him the most? Without hesitation, he singled out the cut and fabrics, calling them exquisite. As for the cashmere turtleneck sweaters, he vividly compared them to the touch of butter on skin, that’s how soft they are.
By joining Emidio Tucci, the London native followed in the footsteps of other global celebrities who have represented the brand, such as Chris Hemsworth and Jon Hamm. This is not just a catalogue photoshoot, but a reflection of a particular vision—the creation of the perfect men’s wardrobe, where pieces are equally appropriate on set and in everyday life. In this sense, Law fit seamlessly into the concept of modern, timeless tailoring that the company promotes.
Emidio Tucci, the men’s line of Spain’s leading department store, has built its image for years on accessible classics that merge tradition with contemporary trends. The brand is renowned for its quality suits, wool coats that last more than one season, and premium cashmere jumpers. Collections also feature accessories and wardrobe essentials for the cosmopolitan man: from impeccably tailored shirts to perfectly fitting jeans. The brand has carved out a niche between traditional tailoring and everyday practicality, creating timeless pieces. Collaborations with international stars have helped Emidio Tucci resonate with loyal customers who value quality, as well as a younger audience seeking a modern and elegant look.
