The ceremony for one of Spain’s most prestigious sports awards took place in Oviedo (Oviedo). Serena Williams, the American tennis star, was honored with the 2025 Princess of Asturias Award for Sports (Premio Princesa de Asturias de los Deportes). The recognition celebrates not only her outstanding achievements on the court, but also her tremendous impact beyond it.
Inside the Teatro Campoamor, a sense of anticipation filled the air. When Leonor de Borbón presented Serena with the diploma, the hall erupted in applause. For many, the moment symbolized recognition not only of sporting victories, but also of a personal mission: an athlete who uses her fame to champion social causes.
Serena arrived in Asturias with her daughter Alexis Olympia and a small team. Despite her global superstar status, she chose to stay out of the spotlight, enjoying life’s simple pleasures—strolling through the city, shopping at local stores, and even dancing to the sounds of traditional bagpipes. Her presence in Oviedo did not go unnoticed, and locals remarked on her warmth and friendliness.
A highlight of her visit was meeting with young athletes and schoolchildren. Williams actively took part in discussions, shared her experiences, and emphasized the importance of persistence and believing in oneself. For many young tennis players, those moments became a true source of inspiration. She also spoke about her charitable foundations, which have been supporting vulnerable communities for many years.
The Princess of Asturias Award has once again turned the spotlight on tennis this year. Before Serena, legends like Martina Navratilova, Arantxa Sánchez Vicario, Steffi Graf, and Rafael Nadal had received it. Now Williams has joined their ranks, raising the bar for future honorees.
That evening, other prominent figures also took the stage: writer Eduardo Mendoza, photographer Graciela Iturbide, philosopher Byung-Chul Han, economist Mario Draghi, sociologist Douglas Massey, geneticist Mary-Claire King, and representatives from Mexico’s National Museum of Anthropology. Each has made a significant contribution to the advancement of culture, science, and humanitarian values.
For Serena Williams, this award is more than just another trophy. It symbolizes recognition of her efforts to make the world a better place and highlights the power of sport as a tool for social change. Her name is already etched in history, not only as one of the greatest tennis players, but also as someone who inspires millions around the globe.
