Alejandro Rubio’s impact on the Spanish optics market is still felt today: his company, Optimarket, became not just the largest eyewear warehouse, but a true catalyst for industry change. Behind his reserved facade lies a story of how personal drama and business ambition can intertwine, leading to the creation of a successful company that changes the rules of the game for thousands of clients and partners.
Rubio’s path to success was far from straightforward. In the late 1990s, he found himself in the spotlight thanks to his marriage to Terelu Campos, one of the most talked-about figures on Spanish television. Their relationship, which began as a whirlwind romance and quickly led to marriage, became frequent fodder for society columns. The birth of their daughter Alejandra in 2000 only heightened public interest in the family, who at the time led a lavish lifestyle and made no secret of their achievements.
However, the family idyll did not last long. In 2003, the couple separated, but managed to maintain a respectful relationship for the sake of their daughter. After the divorce, Rubio chose to step out of the limelight, avoiding publicity even when the Campos clan returned to center stage. His personal life faced challenges as well: after remarrying and having a son, Sergio, tragedy struck—his second wife, Beatriz, died of cancer, leaving the entrepreneur a widower.
Breakthrough in business
Despite personal upheavals, Rubio never let them overshadow his professional ambitions. In 2007, together with his brothers, he founded Optimarket—a project envisioned from the start as something more than just a retail outlet. The company quickly took a leading position by offering the market a unique combination: a wide selection of eyewear focused not only on health but also on fashion, as well as an innovative approach to customer service.
Optimarket became a place where buying glasses turned into an event rather than a routine. The store space combined elements of a showroom and a relaxation zone, attracting a new audience and allowing the brand to stand out from competitors. The approach proved so successful that Optimarket soon became the largest eyewear warehouse in the country, and Rubio—one of the most influential players in the optical market.
Discretion as a strategy
Unlike many entrepreneurs, Rubio never sought publicity. His name rarely appeared in the press, and his personal life stayed out of the spotlight even during the most turbulent times. This strategy allowed him to focus on growing the business and maintain a reputation as someone for whom stability and quality of work are paramount.
Today, Optimarket continues to grow, offering clients not just glasses, but an entire lifestyle philosophy. The range features products from leading global brands as well as exclusive collections created in line with the latest fashion trends. Rubio personally oversees key processes, allowing the company to remain flexible and to quickly respond to market shifts.
Financial stability
Although Rubio has never disclosed exact financial figures, it is known that his business generates steady income and provides a high standard of living. The key to success lies in the constant renewal of the assortment, attention to detail, and an ability to anticipate clients’ desires. In a highly competitive optical market, this has become a real advantage, enabling Optimarket not just to survive, but to become a benchmark for other companies.
Today, Alejandro Rubio is regarded as an example of an entrepreneur who managed to build an empire without compromising personal principles or succumbing to the lure of publicity. His story is a reminder that behind every loud success are often years of hard work, personal loss, and unexpected decisions.
Optimarket is a leading player in Spain’s optical market, founded by Alejandro Rubio and his brothers in 2007. The company is known for its innovative approach to selling glasses, combining medical standards with the latest fashion trends. Thanks to its unique business model and focus on customer experience, Optimarket has become the country’s largest eyewear warehouse and continues to set the tone in the industry, offering a wide selection of products and a high level of service.
