At the start of 2026, the Spanish automotive market drew attention due to the unexpected surge in sales of the hybrid crossover Ebro S400. This model, which entered the market only a few months ago, has already altered the balance of power among urban SUVs. Thanks to its well-designed hybrid technology, compact size, and aggressive pricing strategy, the S400 has not only secured its place in the segment but has practically pushed out previous leaders.
The sales figures speak for themselves: in January 2026 alone, 933 units of the S400 were sold, accounting for over half of all Ebro vehicles sold during this period. For comparison, the brand’s previous favorite, the S700, lagged behind by nearly half. This success is no coincidence — it’s driven by a number of factors that make the S400 a unique offer for Spanish consumers.
Technology and comfort
The main focus for the developers was the hybrid powertrain, perfectly suited to urban conditions. At its core is a 1.5-liter gasoline engine producing 95 hp, paired with an electric motor delivering 204 hp and a 1.8 kWh battery. The combined output reaches 211 hp, offering performance comparable to more expensive models, while fuel consumption does not exceed 5.3 liters per 100 km.
The automatic transmission and front-wheel drive make handling as simple and predictable as possible. An important advantage is its ECO environmental certification, which provides access to various benefits and allows unrestricted driving in city centers. For many Spaniards, this became a decisive argument in favor of choosing this particular model.
Inside, the S400 welcomes the driver and passengers with modern features: a digital instrument cluster and a multimedia system with a 12.3-inch screen, heated and electrically adjustable front seats, dual-zone climate control, and a full suite of electronic assist systems. Here, safety and comfort are not just words—they are the reality you experience even in the base trim.
Practicality and space
Despite its compact dimensions (length 4.32 m, width 1.83 m, height 1.645 m), the Ebro S400 surprises with its spaciousness. The 430-liter trunk can easily be expanded to 1,155 liters thanks to the folding second-row seatback. This allows the car to be used not only for daily commuting, but also for family trips or transporting bulky items.
The exterior design of the model highlights modern trends: LED headlights, 17-inch alloy wheels, tinted windows, and striking body lines. All this makes the S400 stand out on the road and distinguishes it from its competitors. Inside, maximum attention is paid to detail: high-quality finishing materials, thoughtful ergonomics, and many convenient touches.
Special attention has been given to safety systems: lane-keeping assistant, traffic sign recognition, 360-degree cameras, automatic high beam switching, and a forward collision prevention system. Such a package is rarely found in the affordable SUV segment, further highlighting Ebro’s ambitions.
A breakthrough in pricing
However, it was the brand’s new pricing policy that truly caused a stir. Whereas previously the base S400 Premium version cost 23,457 euros, a special promotion will begin in February 2026: the hybrid can be purchased for just 19,990 euros. To receive this price, a loan of at least 19,000 euros for a minimum of 60 months must be arranged through CA Auto Bank. The offer is valid until February 28, and dealers are already reporting a sharp increase of interest in the model.
This move was a real challenge for competitors, especially for MG ZS, which until recently was considered the segment’s top bestseller. Now, Ebro S400 confidently takes the lead, offering not only modern technology but also tangible savings for buyers. With rising fuel prices and stricter environmental standards, such an offer seems particularly relevant.
Experts note that the S400’s success could mark the start of a new era for the Spanish automotive industry. Local manufacturing, support from a major Chinese investor, and a focus on the actual needs of the market — all these factors create a foundation for further growth and expansion of the lineup.
The future of the brand
The launch of the S400 was not just a commercial success, but became a symbol of the revival of the Spanish automotive industry. Production at the former Nissan facilities in Barcelona helped preserve jobs and gave new momentum to the region. The partnership with Chery opened access to cutting-edge technologies and investments, which is already bearing fruit.
Ebro’s plans for the coming years include expanding its range of hybrid and electric models, as well as entering new markets. If sales remain strong, the brand will be able to strengthen its position not only in Spain, but also abroad. For buyers, this means more choice, better conditions, and greater confidence in the future.
In an environment of tough competition and constant market changes, the success of the S400 proves that a focus on innovation, local manufacturing, and honest pricing can be a game changer. Spanish consumers are voting with their wallets—and increasingly, they are choosing Ebro.
The Ebro brand, once known as a manufacturer of commercial vehicles, has experienced a revival thanks to a strategic partnership with the Chinese company Chery. Modern models like the S400 are designed with European standards in mind and are produced at a plant in Barcelona, allowing for a blend of quality, innovation, and affordability. In a short time, Ebro has managed not only to regain the trust of Spanish buyers, but also to become a symbol of new opportunities for the national automotive industry. Today, the brand looks confidently to the future, focusing on hybrid and electric technologies as well as the development of local manufacturing.
