Luis Alfonso de Borbón, a descendant of Spanish and French monarchs, has embraced the digital age by launching his own official website. Targeted at a French audience, the new platform offers insight into the aristocrat’s private and public life, his family heritage, and his contemporary projects. The homepage welcomes visitors with a portrait of Luis Alfonso and a motto about serving the French people and the common good. The accompanying signature and title highlight his claims to the historical continuity of the Bourbon dynasty.
The website is organized for simplicity and ease of use, featuring sections dedicated to the family’s cultural and spiritual heritage, a detailed genealogy tracing back to the 5th century, and information about Luis Alfonso’s activities in various fields. Special focus is given to his involvement in cultural and social initiatives, as well as business ventures related to sports, the arts, and environmental issues.
The multimedia section features photos and videos showing Luis Alfonso not only in official settings, but also with his family. Visitors can see his wife, Margarita Vargas, heiress to a Venezuelan business empire, and their children. A separate section is devoted to his schedule of public events and meetings, allowing audiences to keep up with the dynamic life of the head of the Bourbon house.
Business and Innovation
In addition to digital initiatives, Luis Alfonso is actively expanding his business ventures in Spain. His portfolio includes real estate projects, influencer management, a network of personal fitness clubs, marketing services for taxi companies, and a souvenir shop in Madrid. He has also tried his hand in the gaming industry, releasing a collection of unusual card games, though this experiment proved unprofitable.
Despite the diversity of his commercial ventures, the new website is not designed for profit. Its main goal is to shape a positive image of Luis Alfonso in France and strengthen his position as a representative of a historic dynasty. Through this digital platform, he aims to convey to the wider public his role in preserving traditions and driving contemporary projects forward.
Private and public life
A key part of the website is the presentation of Luis Alfonso’s personal life. It features family photos, stories about his children and spouse, as well as materials on the spiritual and cultural values he believes are essential for future generations. This approach not only underscores continuity, but also makes the aristocrat’s image more relatable and accessible to modern society.
The platform also includes historical notes on the French monarchy, biographies of ancestors, and descriptions of key events related to the House of Bourbon. This makes the website not just a personal project, but also an educational resource for anyone interested in European history and dynastic affairs.
Modern communication
The launch of the website was a natural continuation of Luis Alfonso’s commitment to open dialogue with the public. Embracing modern technology allows him to stay connected with fans and like-minded individuals, as well as share news about new initiatives and future plans. This approach to communication meets the demands of the times and helps shape a new image of aristocracy in the 21st century.
The website is updated regularly with new photos, event announcements, and news about Luis Alfonso’s activities. This helps maintain audience interest and demonstrates that tradition and innovation can successfully coexist in today’s world.
Incidentally, Luis Alfonso de Bourbon, great-grandson of King Alfonso XIII of Spain and Francisco Franco, holds dual Spanish and French citizenship. He is known not only as a member of the royal dynasty but also as an entrepreneur actively involved in public life. His wife, Margarita Vargas, is an heiress to a major Venezuelan business, and the family frequently appears at social and charity events. The House of Bourbon is one of Europe’s oldest and most influential dynasties, and Luis Alfonso continues the legacy of his ancestors, blending tradition with modern approaches to communication and business.
