A routine grocery trip to Aldi can now turn into a real adventure. The supermarket chain has launched a new campaign across Spain that has already caught the attention of shoppers. As part of the promotion titled “La maravillosa S Dorada,” ten golden cards are hidden among products, each offering valuable prizes.
The top winner who finds the special card will have the chance to travel to Laponia with a companion — with all expenses covered by the company. This card is hidden among more than 150 premium items from Aldi’s own ‘Special’ range. The other nine cards also offer rewarding prizes: their finders will receive generous hampers of delicacies worth around €1,400 each.
The organizers went beyond a simple giveaway. The campaign is designed to highlight the importance of Aldi’s own brands, which have long earned the trust of Spanish shoppers. Statistics show that nearly every basket in these stores contains at least one Aldi-branded product, reflecting the popularity of their offerings.
Particular emphasis is placed on the ‘Special’ range. Beyond attractive prices, the company focuses on responsible sourcing: certified ingredients are used, packaging is recyclable, and partnerships with local suppliers further strengthen the brand’s position in the market.
Anyone wishing to try their luck should hurry: the promotion runs until December 11. Participation is possible with any purchase—just be sure to carefully check your chosen products. Who knows, maybe your basket will be the lucky one.
