The Balearic Islands (Illes Balears) have launched a large-scale transformation of their tourism sector. President Marga Prohens stated that tourism focused on recovery and development is becoming the region’s main competitive advantage. This approach not only strengthens the economy but also fosters a sense of pride among local residents.
In the archipelago’s capital, Palma, a forum dedicated to the future of tourism took place. The message was clear: old models no longer work, and sustainable development along with care for residents are now top priorities. Experts and officials are confident—the Balearics are ready to lead the way in setting a new standard for the entire industry.
Paradigm shift: from mass tourism to sustainable development
Marga Prohens emphasized that the islands are not just a popular destination for holidaymakers from across Europe. The region is becoming a hub for innovation and knowledge sharing in tourism. Authorities, businesses, and community organizations are working together to change the economic model—not waiting for a crisis, but building on existing success.
The president noted that the Balearics prefer to manage their success rather than start from scratch. This approach not only preserves but also multiplies the region’s wealth. Special attention is given to cooperation between the public and private sectors, which, according to Prohens, is the key to all transformations.
The role of business and society in change
At the meeting, representatives of the region’s largest companies spoke about how innovation and flexibility help them stay ahead. The head of a major tourism holding compared the Balearic Islands to a ‘Silicon Valley’ for tourism, a place where unique experiences are created and best practices are exported.
Other participants highlighted that sustainable development is not just a trendy buzzword, but a core part of corporate culture. Social responsibility and care for local residents are becoming integral to business. Company leaders are confident: this approach is exactly what allows the islands to set an example for other countries.
Identity and Culture as Tourism Drivers
A key focus of the new strategy is preserving and promoting local culture. Gastronomy, art, and creative projects have become calling cards of the Balearic Islands. Palma mayor Jaime Martínez Llabrés pointed out that the region’s unique geography and rich history make it truly special. That is why the islands are bidding to become the European Capital of Culture in 2031.
Renowned Michelin-starred chef Andreu Genestra added that openness and hospitality have always been Balearic strengths. But now, it is important not only to share culture with guests, but also to protect it for future generations.
Economic Impact and Challenges for Authorities
Experts discussed how tourism impacts the real economy of the region. Major companies confirmed: the transition to the new format is already bearing fruit. Authorities promised to support businesses and implement measures to ensure that tourism revenues are distributed throughout society.
Merga Prohens admitted that there is still much work ahead for government agencies. Sometimes it is bureaucracy that hinders development and the attraction of investment. However, the government intends to become an ally for businesses and create conditions where growth and prosperity go hand in hand.
New Horizons: The Balearic Islands as a Model for Europe
At the end of the meeting, the president expressed confidence that the chosen strategy is already delivering results. The islands are showing growth during the low and mid seasons, while in summer, they are managing to contain the tourist influx. This balance allows the economy to develop without compromising the quality of life for local residents.
The Balearic Islands have no intention of apologizing for their success. The region aims to strengthen its position, share best practices, and become a new driving force for the entire European tourism industry. This approach could serve as a blueprint for other regions seeking sustainable development and harmony between business and society.
