Spain remains a magnet for travelers from the British Isles. Each year, millions of UK citizens choose its coasts, cities, and villages to escape routine and immerse themselves in the Mediterranean atmosphere. The past year, 2024, was no exception: over 18.3 million Britons visited the country, far outnumbering tourists from France and Germany. This constant influx not only boosts the economy but also shapes public opinion abroad, where articles praising Spain appear with enviable regularity.
However, amid familiar destinations, one of the leading British publications offered a surprise. Journalists turned their attention to an Andalusian city which, despite its rich history and numerous landmarks, had long remained in the shadow of its more promoted neighbors. In the article, it is described as a place with great but untapped potential—a must-visit. The spotlight is on Jerez de la Frontera, a city where tradition, cultural heritage, and vibrant life are woven into a unique tapestry that captivates everyone who discovers it.
Centuries of heritage in stone and spirit
Jerez, located in the province of Cádiz at the very heart of the southern triangle of the Iberian Peninsula, impresses with its harmonious blend of modernity and deep-rooted tradition. The city has a unique atmosphere: far from the hustle and bustle of large cities, visitors find themselves in a vibrant, dynamic place with a calm, steady rhythm that appeals to everyone. This sense of authenticity, of being in a location with a distinct identity free from tourist clichés, is exactly what has charmed the British.
Historically, the city is associated with three symbols: sherry wine, flamenco, and Andalusian horses. But its riches go far beyond that. The layout of ancient districts, the monumentality of its churches, and the lively squares make Jerez a place where history and culture await at every turn. Its historic center, declared a national treasure back in the 20th century, is rightly considered one of the most beautiful in Andalusia. A walk through its streets is a journey through the heritage of the Phoenicians, Romans, Muslims, and Christians, all of whom left their mark on its fortress walls, churches, and palaces.
Among the city’s architectural landmarks, the San Miguel Church stands out, its impressive silhouette often mistaken for the cathedral. Built in the 15th century, it is a blend of Gothic, Renaissance, and Baroque styles. Inside, it houses the sculpture “Cristo de la Madera” by master Juan Martínez Montañés, as well as an outstanding collection of altarpieces. Notably, the famous artist Lola Flores, the pride of Jerez, was baptized here.
From the Arab Fortress to the Christian Cathedral
Another must-see attraction is the Alcázar of Jerez, a 12th-century Moorish fortress located at the highest point of the city. Its walls and towers recall its centuries-long defensive role. Inside, visitors will find preserved Arab baths, a mosque, the city gates, as well as gardens and inner courtyards added after the Reconquista. Touring the Alcázar offers a glimpse into the history of cultural coexistence that has shaped Andalusia’s character. Today, guided tours are organized here to unveil the secrets of this complex.
The monumentality of Jerez reaches its peak at the Cathedral, also known as the Church of the Holy Savior. Built in the 17th century, it rises with its five naves and blends Gothic, Baroque, and Neoclassical styles. From its bell tower, which is open to the public, you can enjoy one of the best panoramic views of the city’s quarters. Around the cathedral, you’ll find numerous palaces and noble mansions, testimony to the prosperity achieved through the wine trade; many of these buildings have today been converted into museums or cultural institutions.
The taste, rhythm, and grace of Jerez
A trip to Jerez would not be complete without exploring its cuisine. The city takes pride in dishes rich in flavor and popular tradition, such as ‘berza jerezana’ (a hearty stew), oxtail, or kidneys in sherry. For those with a sweet tooth, it is essential to try ‘tocino de cielo’ (an egg-yolk dessert) and cake with Pedro Ximénez wine. One of the gastronomic centers is the Central Market, known as ‘La Plaza’. This neoclassical building brings together daily stalls with fresh fruits, vegetables, meats, and fish, attracting both locals and tourists.
If there is one thing that sets Jerez apart, it is its role as the cradle of flamenco. The city hosts world-renowned festivals and is home to numerous ‘peñas’ and ‘tablaos’ where this art flourishes in its most passionate form. For foreigners, attending such a performance is a true revelation—a direct encounter with the very essence of Andalusia. The equestrian world is equally significant. The Royal Andalusian School of Equestrian Art stages shows where the Andalusian horse displays its elegance and skill. This tradition reinforces the city’s identity and offers visitors a unique experience.
The fact that the international press singles out Jerez reflects a significant trend in global tourism. More and more travelers today seek not just leisure, but authentic experiences far from crowded areas, valuing a blend of history, gastronomy, and local life. And this Andalusian city, long remaining in the shadows, perfectly meets this new demand.
