In recent months, the Spanish real estate market has been undergoing a true digital revolution. Buying apartments through Telegram has become not just a trend, but a widespread phenomenon. Group chats feature listings with prices, estimated returns, and brief property descriptions. Those looking to buy react instantly: all it takes is to send in an application, and the apartment can be sold within just a few hours.
Potential buyers often never even see the property with their own eyes. Everything comes down to numbers: square footage, number of rooms, neighborhood, year of construction, condition, and commissions. After that, companies either hold a lottery or choose a buyer in order of requests. As a result, deals close at record speed, while the rest receive notifications that the sale is over.
Telegram as a new tool for investors
Dozens of Telegram groups post new listings every week, some with up to 15,000 subscribers. Many buyers live in other cities, but that doesn’t stop them from investing: they can entrust renovations and rentals entirely to intermediaries for an extra fee. This model is especially popular in Madrid, Barcelona, and Valencia, where home prices have long exceeded affordability and rental yields keep falling.
Companies like Invernomics from Valencia were among the first to offer such services. Now, they operate not only in their home region but also in Murcia, Jerez, and other cities with growing populations and lower prices. The highest demand is for apartments in working-class districts and suburbs, where property prices rarely exceed 100,000 euros. Often, these apartments don’t appear on popular websites but end up on Telegram thanks to personal contacts with agencies and lawyers who monitor urgent sales.
Opportunities and risks: opinions are divided
Not everyone in the market is happy with the new scheme. Some believe Telegram helps revitalize the rental market by bringing vacant or fixer-upper apartments back into circulation. Others see it as a form of speculation that pushes prices up and makes housing less accessible for ordinary families. However, the companies insist they take on the risks, sometimes even guaranteeing returns if the rental income turns out lower than promised.
Some buyers face unpleasant surprises. There have been cases where an apartment was in worse condition than expected, and the commission could not be recovered. Company representatives explain that if a client hasn’t viewed the property before the deal, the responsibility is on them. They also note that most issues happen to inexperienced investors who got inspired by internet videos and decided to try their hand at the new business.
New players and market outlook
The success of the first platforms has led to the emergence of new players eager to carve out their own niche. Competition is intensifying, along with the number of deals. Some companies focus on professional support, while others prioritize speed and volume. In any case, Telegram has already become a key part of the real estate market, changing the traditional rules of the game and opening up new opportunities for investors across Spain.
