Christmas Sweets in Spain Hit New Price Record
In 2025, Spanish families will face unusually high prices for traditional holiday treats. The cost of turrón, chocolate candies, mantecados, and polvorones in the country’s supermarkets has risen by an average of 15.4% compared to last year. Some items have seen truly shocking increases—with certain sweets up by more than 65%.
The price analysis covered 185 varieties across major retail chains: Mercadona, Dia, Hipercor, Alcampo, Eroski, and Carrefour. Almost all products became more expensive compared to a year ago. Only three items got cheaper, and eight remained at the same price. The rest saw significant price hikes.
Where—and by how much—sweet prices have increased
Hipercor stores registered the sharpest price increase, with an average jump of 20%. Alcampo follows with 19.8%, and Carrefour with 18%. In Eroski, Dia, and Mercadona, the rise was somewhat lower—between 9% and 13%.
Among individual products, El Corte Inglés Selection’s turrón with roasted egg yolk in Hipercor stands out: its price rose from €2.39 to €3.95 in just one year, a 65.3% hike. At Alcampo, Guylian chocolate candies went up nearly 60%. In Carrefour, a bag of store-brand chocolates soared by 47%, while in Dia, Trapa liqueur chocolates rose by 40%. In Eroski, a Lindor box is now 37.5% more expensive, and at Mercadona a bar of Suchard turrón costs a quarter more than last year.
Two-Year Trend and the ‘Reduflation’ Effect
Compared to 2023, the average price increase for holiday sweets has reached 22.6%. At Alcampo, some items have jumped 40% in just two years. For example, Guylian chocolates went up from €5.99 to €10.95—a rise of nearly 83%. At Carrefour, some sweets now cost twice as much as they did two years ago. At Hipercor, Eroski, Dia, and Mercadona, prices have risen between 20% and 27% over the same period.
Additionally, Mercadona reduced the packaging size for the popular Senzza chocolates: in 2023, the box contained 470 grams (40 pieces), but now it’s only 330 grams (28 pieces). At the same time, the price per kilogram has almost increased by half. This is a classic case of ‘shrinkflation’, when a manufacturer reduces a product’s weight without lowering the price.
Consumers demand transparency
Shoppers are increasingly faced with their favorite sweets not only costing more, but also shrinking in size. Consumer organizations are calling for manufacturers to be required to clearly indicate any changes in product size and price on the packaging. This would help buyers make more informed choices and avoid marketing tricks.
