In 2025, a major new project launched in Spain’s real estate market: J.P. Morgan Asset Management and Spanish company Grupo Lar joined forces to develop the flexible housing segment. The joint investment amounts to 600 million euros, enabling the implementation of ten projects in the country’s largest cities.
The partners aim to create around 5,000 living spaces in Madrid, Barcelona, Valencia, and Málaga. The first residential complex is already under construction in San Sebastián de los Reyes (Madrid), between Plaza Norte 2 shopping center and Alcobendas sports complex, near the Arroyo de la Vega business district.
The new developments will feature modern, fully furnished apartments with access to a variety of communal areas and included services. This format targets the growing demand among young professionals, singles, and those who prefer flexible living arrangements and remote work.
Grupo Lar notes that launching a flexible housing platform will offer the market modern solutions that match the evolving habits of city dwellers. The company emphasizes that this format responds to new mobility trends, the popularity of co-living, and the rise in single-person households.
J.P. Morgan Asset Management believes that entering the Spanish market with such an initiative will provide high-quality and sustainable solutions for urban life. The company focuses on delivering a high level of service and comfort for future residents.
Consulting and law firms specializing in supporting major real estate investment projects participated in the transaction.
Grupo Lar has been operating in the market for over half a century, managing assets worth around 4 billion euros and overseeing more than 11,000 residential properties. J.P. Morgan Asset Management, in turn, manages assets totaling more than 3.8 trillion dollars, maintaining a leading position among global investment firms.
Experts note that the emergence of new flexible housing formats could significantly change the structure of the rental market in Spain, increase competition, and offer residents of large cities more options to choose from.
