In Spain, the 2025 discount season promises to be particularly intense. Fashion enthusiasts are already speculating about when their favorite brands will unveil the best deals. Unlike previous years, when dates were more or less predictable, each brand is now playing by its own rules, and sales could start unexpectedly early.
This year, some stores began luring shoppers with promotions as early as October. For example, major online platforms have already launched their own ‘Black Fridays’ long before the official date. But if you’re waiting for fashion brands, you’ll need to be patient—they traditionally hold out until the last minute to build anticipation.
When to expect discounts at Zara, Massimo Dutti, and Oysho
Based on previous years, Zara and all Inditex group brands (including Zara Home and Oysho) are expected to open access to discounts on their mobile app on the evening of November 27. In physical stores, the sale is set to start on November 28. This strategy rewards the most eager shoppers first, and then draws crowds to shopping centers.
Massimo Dutti generally keeps pace with its Inditex ‘siblings.’ Here too, the sale is expected to start in the final days of November. However, the brand’s website always features a section with ongoing special prices—sometimes with real gems to be found.
Oysho, specializing in loungewear and lingerie, follows Inditex’s general policy. Online discounts are expected to appear on November 27, with in-store deals starting November 29. For those who prefer shopping without crowds, this is a great chance to snap up coveted pieces ahead of time.
Surprises from Mango and Other Brands
Mango always keeps shoppers guessing until the last minute, but last year, the brand surprised everyone by launching its sale ahead of the official date. In 2025, experts predict discounts will start as early as November 20. That means fashion lovers can start shopping almost a week earlier than usual.
Unisa, the well-known footwear brand, is also keeping up with the early discount trend. Their Black Friday sale is expected to kick off at midnight on November 27, and subscribers will get early access to deals. This year, Unisa has already pleased buyers with mid-season promotions — discounted shoes are selling out fast.
What Else You Need to Know About Black Friday 2025
Shoppers should be prepared for the fact that promotions and product selections can change in real time. Some deals are available only online, while others are exclusive to stores. To catch the best offers, it’s important to keep an eye on brand apps and websites.
In 2025, the battle for shoppers’ attention promises to be fiercer than ever. Brands are experimenting with new formats, holding flash sales, and offering exclusive discounts for subscribers. If you want to score the best deals, make your shopping list in advance and be ready to act fast.
And remember: the most exciting deals disappear within the first hours of the sale. Don’t wait until the last minute — otherwise, you might miss out on your must-have finds.
