In recent years, it’s impossible to imagine November in Spain without the massive sales that arrived from the US and quickly became rooted in local traditions. Black Friday is not just a day, but an entire season when stores and online platforms offer substantial discounts, fueling shoppers’ excitement in the run-up to Christmas. In 2025, Black Friday falls on November 28, and many are already planning how to make the most of the deals.
Discount calendar and major players
Traditionally, Black Friday kicks off on the last Friday of November, right after Thanksgiving. On this day, leading brands of clothing, electronics, cosmetics, and household appliances announce special promotions. In Spain, both international giants and local chains join the sale. For example, Amazon is once again preparing an impressive range of products discounted by over 50%, as well as flash deals lasting just 24 hours.
Inditex Group, which includes well-known brands like Zara, Pull&Bear, Stradivarius, Oysho, Massimo Dutti, Lefties, Bershka, and Zara Home, will limit its discounts to one day only—November 28—but promises up to 40% off selected items. Mango, on the other hand, will launch its promotions early and extend them through the weekend, offering 30% off its entire collection. H&M rewards loyal customers with extra discounts and early access to the sale.
Other major players are also joining in. Cortefiel Group stores (Women’Secret, Slow Love, Pedro del Hierro, Springfield) offer discounts of up to 50%, starting several days before the main event. El Corte Inglés traditionally launches its sale on Thursday evening and wraps up only at the end of the weekend.
Shopping habits and online trends
Spaniards are increasingly using Black Friday to prepare for the winter holidays. Statistics show that nearly 60% of the country’s residents make wish lists in advance so they don’t miss out on desired items at reduced prices. Around 90% of all transactions are made online—allowing shoppers to compare offers from different stores and choose the best deals.
Clothing, electronics, and household appliances are in highest demand. Many shoppers prefer to buy early to avoid the rush and ensure they don’t miss out on popular items. In recent years, there’s been a trend toward longer promotions: whereas discounts used to last just one day, many retailers now extend them for several days or even a whole week.
How to avoid marketing traps
Psychologists note that the atmosphere of widespread sales can encourage impulsive spending. To avoid regretting your purchases, experts recommend deciding in advance what you truly need and setting a spending limit. This approach helps prevent impulse buying and keep your budget on track.
Before placing an order, compare prices across different stores—identical products are often offered at varying prices. Don’t forget about additional perks: many banks offer bonuses for paying by card, while stores provide coupons and cashback. It’s also important to consider delivery charges and any possible customs fees when ordering from abroad.
Tips for Smart Shopping
To make Black Friday a truly positive experience, follow a few simple rules. Make a list of what you need and set your priorities. Monitor deals ahead of time—many stores announce discounts several days before the sale starts. Use apps and websites to compare prices so you don’t overpay for items.
Pay attention to return policies and warranties, especially when buying electronics and appliances. Don’t forget to check reviews of sellers if you’re shopping online. And most importantly—don’t get caught up in the hype: even the most tempting deals may not always live up to expectations.
Black Friday — the Start of the Holiday Shopping Season
In 2025, Black Friday is once again set to be November’s main event for millions in Spain. Stores are preparing record-breaking discounts, while shoppers are drawing up their wish lists. A thoughtful approach and a bit of caution can help you not only save money, but also enjoy bargain shopping without exceeding your budget.
