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Netflix’s Family Firm Expands Luxury Real Estate Business in Spain

Kretz Family from L’Agence sets sights on northern Spain: bold ambitions and new plans

French company Kretz Family Real Estate continues to grow its presence in Spain. Plans include moving into new regions and expanding the team, with a strong focus on the luxury housing sector. Further market growth is expected.

New Horizons for Kretz Family Real Estate

After establishing a strong presence in cities such as Barcelona, Madrid, Málaga, and the Balearic Islands, the family-owned Kretz company—famous for the reality show ‘L’Agence’ on Netflix—has announced plans to enter the luxury real estate market in northern Spain. The news was shared by Louis Kretz, one of the heads of their Spanish division, during an industry forum in Madrid. According to him, this segment is increasingly promising for the growth of the premium sector.

Technology and Work Approach

The company actively uses digital tools to conduct its business. According to Kretz representatives, a significant share of transactions is handled through their online platform. This approach allows them to manage operations remotely with minimal equipment. In Spain, the team works out of Barcelona without being tied to an office, helping them maintain ongoing client contact and respond quickly to inquiries.

Results and Expansion Plans

In its first year on the Spanish market, by October 2024, Kretz Family Real Estate reached a turnover of nearly one million euros and closed fifteen sales of properties valued between one and three million euros. At that time, the company had ten employees spread across Barcelona, Madrid, Marbella, and Málaga. In the near future, they plan to hire new specialists focusing on the northern regions of Spain.

French Experience and Spanish Prospects

Louis Kretz, who lives in Barcelona with his wife Adriana, notes that the digital work model allows for a personalized approach to each client. In France, the family business founded by Olivier and Sandrine Kretz has more than a hundred agents and enjoys a strong reputation in the luxury real estate sector.

Strengthening market presence

Plans to expand into the northern regions of Spain confirm the company’s strategy for further growth in the country. Northern Spain remains one of the most attractive destinations for luxury homebuyers, thanks to its high quality of life, privacy, and excellent transport links. Kretz Family Real Estate aims to strengthen its position among the market leaders by focusing on an international audience.

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