Asturias is once again preparing to become the epicenter of Spain’s cultural life, as the upcoming Princess of Asturias Foundation Awards ceremony promises to be not just an annual tradition, but a landmark event symbolizing a new era in the history of the Spanish monarchy. This year, all eyes will be on Princess Leonor, who, after a decade as the foundation’s honorary president, is confidently stepping into the spotlight. This symbolic passing of the torch, subtly initiated by King Felipe VI at last year’s event, will culminate as the heir to the throne takes on the leading role. Still, during these significant days, the King, Queen Letizia, and Infanta Sofia will stand by her side, demonstrating the unbreakable unity of the family.
The official ceremony, scheduled for Friday, October 24, will traditionally take place within the legendary Campoamor Theatre in Oviedo. This venue has long been an integral part of the award’s history, yielding its precedence only once, at the height of the 2020 pandemic. Laureates will receive not only a substantial cash prize of €50,000, but also a diploma, an honorary insignia, and a unique sculpture created by Joan Miró—all of which symbolize the highest level of international recognition for their contributions to humanity.
The constellation of talents recognized in 2025 impresses with its diversity. In literature, the award went to Eduardo Mendoza, described as a “provider of happiness for readers.” The arts will be represented by photographer Graciela Iturbide, while economist Mario Draghi was honored for his contribution to international cooperation. Complex issues of the modern world are explored by laureates in the social sciences and humanities categories—demographer Douglas Massey and philosopher Byung-Chul Han. The sporting pinnacle was reached by legendary tennis player Serena Williams, and geneticist Mary-Claire King was recognized for groundbreaking scientific research. The Concord Prize will go to the National Museum of Anthropology of Mexico. At the 45th ceremony, Mendoza, Han, Iturbide, and Draghi are scheduled to deliver speeches.
However, the awards ceremony is just the culmination of an entire week that turns Asturias into a vibrant cultural hub. Starting on October 19, when the winners begin arriving in the region, around eighty different events will take place across the principality. This cultural marathon, known as ‘Premios Week,’ will cover Oviedo, Gijón, Avilés, and other cities. The public will have a unique opportunity to meet outstanding contemporary figures. Eduardo Mendoza will host a meeting with reading club representatives, Mario Draghi will share his experience in global finance with students, and a major exhibition of Graciela Iturbide’s works will open at the Oviedo Armory Factory. At the same time, organizers are finalizing the details of Serena Williams’ visit.
In addition to honoring global celebrities, the foundation also acknowledges local communities. The title of ‘Exemplary Town of Asturias’ for 2025 has been awarded to the parish of Valdesoto. The jury especially noted the ‘collective dedication and efforts’ of nearly two thousand residents in preserving and promoting ancient traditions passed down through generations. This award underscores the heir to the crown’s deep connection with the principality whose title she bears. The royal family’s schedule will be extremely full: on the morning of the main ceremony, they will hold audiences with laureates and local figures, and on the eve of the main event, they will attend the traditional concert.
