The official Instagram account of the Spanish royal family was launched last summer, right after the tenth anniversary of Felipe VI’s reign. In a short time, the profile became one of the most talked-about in the country, quickly gaining tens of thousands of followers. Within hours of its debut, the page drew the public’s attention, and its introductory video featuring moments from the royal family’s life sparked a surge of interest.
Eighteen months have passed since then, and the number of posts on the Casa Real page has surpassed six hundred. The profile is now approaching the one-million-follower mark, and its popularity keeps growing. The biggest spike in activity came in 2025, when many posts went viral and received record numbers of likes and comments.
In the spotlight
The photos and videos featuring King Felipe VI and his daughters—Princess Leonor and Infanta Sofía—drew the biggest response from the audience. Unexpected selfies of the monarch with celebrities, such as with singer Aitana, gathered over one hundred thousand likes and thousands of comments. Family moments captured on camera consistently made it to the top of the posts.
There was particularly strong interest in posts related to official visits and major events. For example, the post thanking the residents of Oviedo for their warm welcome during the Princess of Asturias Awards ceremony received 145,000 likes. Photos from Leonor and Sofía’s visit to the foundation in Girona, as well as Felipe VI’s congratulatory message to tennis player Carlos Alcaraz after his Wimbledon victory, also drew considerable attention.
Family moments
Fans of the royal family especially value images capturing genuine emotions and mutual support. One of the most talked-about posts was about Leonor boarding the frigate Blas de Lezo in Gran Canaria, which garnered 124,000 likes. Photos from her maneuvers on the training ship, showing the princess climbing the masts, drew just as much interest, with the post earning 138,000 likes.
Sofía’s graduation from UWC Atlantic College in Wales was also a major event for followers. The publication about it received 154,000 likes, while Leonor’s congratulatory message to her younger sister, who could not attend the ceremony, broke all popularity records with 312,000 likes.
Letizia off camera
Against this backdrop, it’s surprising that Queen Letizia is almost absent from the most popular publications on the profile. Despite her active involvement in family life and public events, her photos did not make it into the viral posts of 2025. Followers most often respond to images featuring the King and their daughters, as well as moments connected to personal achievements of family members.
This distribution of attention is explained not only by audience preferences, but also by the specifics of the content published on the page. The spotlight falls on events that evoke an emotional response, as well as unexpected and touching moments from the lives of the monarchs.
Growing popularity
The Casa Real account has become one of the fastest-growing among official European monarchy pages in just a year and a half since its launch. Thanks to carefully curated content and a focus on family values, the profile is attracting more and more young followers. In 2025, posts regularly trend, and discussions in the comments persist for weeks after publication.
Constant updates to the feed, the introduction of new formats, and unexpected collaborations with famous personalities make the Casa Real page one of the most talked-about in the Spanish segment of Instagram. At the same time, Queen Letizia’s absence from top posts only fuels interest in her and raises questions among fans.
