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Why Service Is Becoming More Important Than Technology for Gadget Manufacturers

Gadgets and Care: How Service Shapes Brand Perception

User experience takes center stage. Companies are focusing on service and support. Discover how gadget manufacturers are winning customer trust.

In today’s world, technology is no longer the only criterion for choosing a device. Buyers are increasingly paying attention to how a company supports its customers after the purchase. Expectations are rising: users want not only a quality product but also the assurance that they won’t be left on their own if problems arise. That’s why service and support have become key factors in building loyalty.

Research shows that a positive experience with a service department directly impacts the decision to return to a brand. About 90% of customers are willing to recommend a company if they’re satisfied with the support they received. This trend is pushing gadget manufacturers to rethink their approach to customer care and launch new programs that make life easier and more worry-free for users.

Warranty and Repairs

Product longevity is a major selling point for any brand. While lifetime warranties were once the domain of watchmakers, electronics manufacturers are now finding new ways to earn consumer trust. For instance, HUAWEI has launched a large-scale ‘Season of Service Savings’ event running from November 1, 2025 to January 15, 2026. During this period, owners of smartphones, tablets, and other devices can receive free repairs at authorized service centers. Even if the issue isn’t covered under the standard warranty, labor is provided at no charge—the customer only pays for parts and consumables.

Previously, the company offered only brief promotions, but now the service season lasts 75 days. This gives more users the opportunity to take advantage of the offer. In addition to repairs, other options are available: discounts on extended protection plans, special deals on accessories, and additional services.

Discounts and bonuses

Battery issues are among the most common reasons for contacting the service center. HUAWEI offers battery replacement at a special price — starting from 1,999 rubles. You can submit a request through the app, the website, the Telegram bot, or by phone. This approach makes servicing accessible and convenient for all user categories.

Another offer—a 40% discount on protective film installation. During the promotion period, anyone can visit a service center and get the service at a reduced price. However, owners of foldable smartphones should be aware that the promotion does not apply to their devices.

Gifts and pleasant surprises

Gifts always create positive emotions. As part of the ‘Season of Profitable Service’, customers who come in for repairs before January 15, 2026, may receive a random gift. What you get remains a surprise, adding to the excitement and a sense of fun during the service process.

This approach gives users a sense of care and attention from the brand. Even small bonuses or discounts can build trust and encourage customer loyalty.

Personalization and support

Today’s customers expect a personalized approach. Tailored offers, rapid response to inquiries, and emotional engagement have become the standard for companies aiming to retain their audience. Multichannel support, 24/7 availability, and ease of contact are essential components of successful service.

Gadget manufacturers are actively introducing new tools to improve customer service. These include not only technical solutions, but also staff training, loyalty programs, and the development of convenient digital services for communicating with customers.

If you didn’t know, HUAWEI is one of the world’s largest manufacturers of electronics and telecommunications equipment. Founded in 1987 in China, the company now operates in more than 170 countries. HUAWEI is known not only for its innovative technologies, but also for its extensive network of service centers and user support programs, which are regularly updated and expanded.

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