In 2026, the European electric vehicle market is undergoing significant changes: Chinese manufacturers are not just entering the scene, but are firmly establishing themselves in the premium segment. One of the most striking examples is Pep Guardiola, the head coach of Manchester City, switching to the electric BYD Sealion 7. This move not only highlights growing confidence in Chinese technology, but also demonstrates how quickly preferences are shifting among prominent figures in sports and entertainment.
The partnership between BYD and Manchester City began with an official collaboration at the start of 2026. The brand now actively leverages well-known faces to promote its models across Europe. Recently, the company handed over a premium Denza Z9 GT to Daniel Craig, famous for his role as James Bond, sparking wide discussion in the automotive world. Details on how Agent 007’s switch to a new car became a wake-up call for Europe’s automotive giants can be found in the article on Craig’s unexpected choice.
Technology and comfort
The BYD Sealion 7, now owned by Pep Guardiola, stands out not only for its appearance but also its technical specifications. The model features a 91.3 kWh Blade Battery, providing up to 616 km of city range and 502 km in mixed driving. Output reaches 530 hp (390 kW), while all-wheel drive and an intelligent iTac torque distribution system deliver confident acceleration — 0 to 100 km/h in just 4.5 seconds. Fast charging to 80% takes only 24 minutes, particularly valuable for those who appreciate saving time.
Inside, the car offers a premium level of equipment: a 15.6-inch central display with rotation capability, an advanced 3D interface system, Nappa leather seats, dual-zone climate control, wireless smartphone charging, a surround-view camera system, adaptive cruise control, and an extensive suite of safety features. This combination makes every journey as comfortable and safe as possible, while the interior feels modern and high-tech.
Design and individuality
A special configuration was chosen for Pep Guardiola: the exterior is painted in Indigo Grey, while the interior is styled in Tahiti Blue. This combination highlights the car’s sporty and prestigious character. According to BYD representatives, such details are key to building the brand’s image as innovative and tailored to European tastes. The company notes that collaboration with Manchester City and prominent figures helps strengthen its position in the market and connects technological achievements with the world of professional sports.
BYD is actively expanding its presence in Europe, using not only partnerships with football clubs but also involvement in major sporting events. For example, the brand became the official e-mobility sponsor at UEFA Euro 2024. This approach allows the Chinese manufacturer to quickly boost brand recognition and build trust among European buyers, who until recently were cautious about new entrants from Asia.
Market impact
The appearance of the BYD Sealion 7 in Pep Guardiola’s garage is more than just a marketing move—it reflects real changes in the preferences of European celebrities. While premium electric cars were once associated with European or American brands, Chinese brands are now confidently taking their place. Analysis by russpain.com suggests that such developments may accelerate the switch to electric vehicles among European drivers and intensify competition among automakers.
In the coming years, more and more public figures are expected to choose electric cars from China, forcing European companies to rethink their strategies. For buyers, this means a wider selection and the emergence of new, technologically advanced models with attractive features and pricing. At the same time, traditional brands are being pushed to speed up innovation and offer more advantages in order to maintain their market positions.
BYD is one of the world’s largest electric vehicle manufacturers and is actively expanding in the European market. The company is known for its innovative technologies, including unique Blade Battery systems and advanced safety features. In recent years, BYD has entered into strategic partnerships with leading football clubs and famous personalities to strengthen its position in the premium segment. The brand’s models stand out for their combination of high performance, long range, and modern design, making them appealing to demanding buyers.
