Amazon launched the new Fire TV Stick 4K in Spain on 30 September 2026. It costs 35.99 euros during the introductory offer, against a standard price of 74.99 euros. The release also brings a simpler Fire TV range. Engadget reports that the basic lineup now has four models: Fire TV Stick HD, Fire TV Stick 4K, Fire TV Stick 4K Max and Fire TV Cube.
The remote draws the most attention.
The new Fire TV Stick 4K supports 4K resolution and uses Direct Power to make setup simpler.
With the included cable, the stick can draw power from the television's USB port, so there's no need for a bulky separate charger. That means fewer cables behind the screen and makes the device easier to take on a trip. Europa Press and Cinco Días also point to this feature.
Amazon is also adding Alexa+. The generative artificial intelligence voice assistant is designed for more natural conversations and can suggest content based on what a user might want to watch.
TechCrunch, Variety and TechRadar describe Alexa+ as part of Amazon's wider plan for more personal recommendations on Fire TV. The assistant adds another layer to the platform. Amazon has provided no further technical specifications for the stick, and hasn't confirmed every Alexa+ function available in Spain. TechRadar reports that Alexa+ features are expected to roll out region by region; the exact set available in Spain at launch remains unclear.
The standard Fire TV remote comes with the device. Amazon will sell the redesigned version separately from the end of October for 15.99 euros.
Amazon says the new remote works with every Fire TV launched since 2019, making it an upgrade option for existing owners.
Its shape is uneven by design: the top is flat, while the lower section is curved and heavier. Users can feel which way the remote is facing.
That matters in the dark. A metal surface marks the home button. Amazon says people press it more than 100 million times a day across its device base.
The tactile design carries across the rest of the remote. Recessed buttons and distinct shapes should make the basic controls easier to find without looking down.
The star button can be set to open a chosen app or system settings such as subtitles and the screen magnifier. Separate controls handle power, volume and mute on compatible televisions, soundbars and receivers.
Amazon has another remote in the works. Fire TV Remote Plus will be a premium model with an aluminium body, backlit buttons and a Find My Remote function. Users will be able to ask Alexa to locate it.
Variety and 9to5Toys report that the remote is expected in early 2027. Amazon says it will eventually replace Alexa Voice Remote Pro. The redesigned remote announced now is an interim option, ahead of the final high-end model.
The Fire TV range now has a clearer order. Fire TV Stick HD is the entry model, while Fire TV Stick 4K sits in the middle with 4K image quality. Fire TV Stick 4K Max is aimed at gaming, with higher processing and network speeds, plus Dolby sound. Fire TV Cube remains the premium product.
For buyers in Spain, the new stick costs 35.99 euros during the promotion, then returns to 74.99 euros. The redesigned remote costs 15.99 euros and arrives at the end of October.
