At the Madrid launch, the Snapdragon X version came with 512 GB of storage and up to 16 GB of RAM. It weighs 1.1 kilos and starts at 799 euros.
ASUS is emphasizing portability, battery life, and built-in artificial intelligence. The company unveiled the device at an event in central Madrid, pitching the Zenbook 14 as a laptop for work, creativity, and entertainment.
The Snapdragon X model has 16 GB of RAM and 512 GB of storage. ASUS says this configuration helps keep the price low while leaving room for its work on design and user experience.
The trade-off is clear: the Zenbook 14 prioritizes portability and cost over the highest possible specifications. Its Ceraluminum chassis is designed to stay light and resist damage. ASUS says the battery can last more than 21 hours across work, content creation, video, and extended periods of connectivity. The company notes that battery-life claims depend on the test scenario. Alongside the figure of more than 21 hours for work, it cites an estimate of more than 30 hours for video playback. The figures cannot be directly compared without accounting for the testing methodology.
Three finishes are available: Komodo Coral, Arctic Blue, and Zabriskie Beige. Their surfaces are designed to resist scratches and fingerprints. Reviews from MuyComputer and other technology publications confirm the 1.1-kilo weight and describe the Snapdragon X version as the range’s more accessible model.
AI sits at the centre of the laptop’s pitch. Its neural processing unit reaches 45 trillion operations per second and supports Copilot+ tools such as Cocreator, Recall, and Copilot. The Copilot+ environment for this class of devices also includes Live Captions and Windows Studio Effects. Information from Windows 11 Copilot+, these features are designed to process tasks directly on a compatible PC.
ASUS presents these functions as tools for everyday work. The hardware includes the eight-core Snapdragon X X1-26-100 and a Qualcomm Hexagon NPU. Independent product reviews and listings identify those components as the basis of the laptop’s Copilot+ setup.
The 14-inch OLED display is listed with FullHD resolution. Broader specifications also refer to OLED panels reaching up to 4K and using a 16:6 format.
The equipment includes two speakers, two microphones, and FullHD infrared cameras for video calls. A large touchpad sits above the ports. USB-A 3.2 is on the right; on the left are HDMI 2.1, two USB-C 3.2 Gen 2 ports, and a headphone jack.
Depending on the configuration, buyers can choose Intel, Ryzen, or Snapdragon X processors. The 799-euro entry price applies to the Snapdragon X model with 512 GB of storage and up to 16 GB of RAM.
That puts the Zenbook 14 in the same conversation as Apple’s MacBook Neo, though the two laptops are not identical. European listings show prices vary by market and configuration. Some versions are advertised at 899.99 euros rather than 799.99 euros.
Adrià Pascual, ASUS’s SYS Country Head, spoke at the Madrid presentation. He said the challenge now extends beyond raw performance: portable computers also need to handle professional work, creative tasks, and leisure.
ASUS has more than 17,000 employees. The company says 5,500 work as engineers in research and development, while more than 1,000 specialists focus on artificial intelligence.
In Spain, ASUS reports a 41% increase in revenue and a 57% rise in net profit. The company also retains its position as the number one brand in components, gaming ecosystems, and OLED monitors.
Regional ASUS materials describe the Zenbook 14 as a universal ultraportable for work, creativity, and entertainment. They also list Intel, AMD Ryzen, and Qualcomm Snapdragon platforms.
The figures add weight to the launch. ASUS is drawing on its Spanish growth and hardware expertise to put AI into a portable computer priced below 800 euros.
The Zenbook 14 should appeal to buyers who value low weight and long battery life over maximum memory. It is a serious MacBook Neo rival, with a distinct design, a competitive entry price, and AI hardware that does more than pad the specification sheet.
