EBRO will be the exclusive official car for Spain’s leading football tournaments over the next four seasons. The agreement with the RFEF expands the brand’s presence from national teams to club competitions, aiming to reach fans and families across the country.
EBRO has secured a prominent role off the pitch: the Spanish automaker will be the exclusive official car for the Copa del Rey, Copa de la Reina, and Supercopa de España for the next four seasons. This agreement with the Real Federación Española de Fútbol (RFEF) puts EBRO at the center of Spain’s most-watched football events, connecting the brand directly with clubs, fans, and families nationwide.
Unlike short-term sponsorships, this four-year deal guarantees EBRO’s ongoing presence at major matches. The company’s vehicles will appear at every game, with no other automaker sharing the spotlight—EBRO holds exclusive rights in the automobile category. According to Europa Press, EBRO will serve as the "accompanying sponsor" for the Copa del Rey and Copa de la Reina, and as a "partner sponsor" for the Supercopa, with exclusive status in all three tournaments.
The agreement between RFEF and EBRO is set for four seasons, marking a long-term partnership rather than a one-off campaign.
This isn’t EBRO’s first step into Spanish football. The brand already sponsors the men’s, women’s, and under-21 national teams. Now, with this new deal, EBRO extends its reach into club competitions, which draw even larger and more varied audiences. The brand’s name will now be part of tournaments that bring together historic clubs, local teams, and families watching from home or in the stands. As Europa Press reports, this move from national teams to club tournaments gives EBRO much broader visibility and a stronger place in Spanish football.
EBRO’s goal is to become a familiar part of Spanish football culture, not just a logo on a banner. The company plans to launch experiences and initiatives tied to these tournaments, aimed at both fans and its dealership network. The idea is to connect what happens in the stadium with what happens in the showroom, making EBRO vehicles part of everyday football conversations.
The Copa del Rey, Copa de la Reina, and Supercopa de España attract a wide range of supporters. From major clubs to grassroots teams, these competitions bring together fans from all walks of life. For EBRO, it’s a chance to reach beyond traditional advertising and connect with communities that are deeply invested in football.
The RFEF has confirmed that the Supercopa de España remains one of its flagship competitions, and the federation has already announced the presentation of the 2027 edition in Istanbul, highlighting the tournament's growing international profile.
RFEF
The timing of this partnership is significant for EBRO. The company has recently restarted operations at Barcelona’s Zona Franca, restoring 1,500 jobs, according to its own figures. With over 30,000 vehicles on Spanish roads and a network of 100 dealerships, EBRO is betting that football exposure will help drive its commercial goals. Industry sources like Mundo Deportivo note that EBRO has also sponsored other sports projects, including women’s football clubs, further building its profile as a resurgent Spanish automaker.
Rafael Ruiz, president of EBRO Motors Group EV, said the partnership will link the brand to three of Spain’s best-known football competitions and bring EBRO closer to clubs and fans across the country. RFEF president Rafael Louzán also pointed to the potential for new joint initiatives over the next four seasons, suggesting the collaboration will include more than just branding and will involve direct engagement with supporters and dealerships.
As the Spanish automotive sector faces uncertainty—recently discussed in a previous report about Seat’s changing fortunes—EBRO’s move is a clear effort to boost its relevance and growth. The company is using football as a way to build recognition and trust with a broad audience, aiming to become part of Spain’s cultural life.
By securing exclusive rights as the official car for these major tournaments, EBRO is making a direct push to become a household name. The brand’s presence in the football calendar is more than a marketing effort—it’s a step toward deeper recognition, using the connection fans have with the sport to support its growth in Spain.
