EBRO has secured a prominent role off the pitch: the Spanish automaker will be the exclusive official car for the Copa del Rey, Copa de la Reina, and Supercopa de España for the next four seasons. Its agreement with the Real Federación Española de Fútbol (RFEF) puts EBRO at the center of Spain’s most-watched football events, linking the brand with clubs and fans nationwide.
The four-year deal commits EBRO to a continuing presence at major matches. Its vehicles will appear at every game, and no other automaker will share the spotlight: EBRO holds exclusive rights in the automobile category. Europa Press reports that EBRO will be the "accompanying sponsor" for the Copa del Rey and Copa de la Reina, and a "partner sponsor" for the Supercopa, with exclusive status in all three tournaments.
The agreement between RFEF and EBRO covers four seasons, establishing a long-term partnership.
EBRO already has a foothold in Spanish football, sponsoring the men’s, women’s, and under-21 national teams. The new deal extends its reach into club competitions, which draw larger and more varied audiences. The brand’s name will feature in tournaments that bring historic clubs and local teams together, with families watching from home or the stands. Europa Press reports that moving from national teams to club tournaments gives EBRO broader visibility and a stronger position in Spanish football.
EBRO wants to become a familiar part of Spanish football culture, beyond its logo on a banner. The company plans to launch experiences and initiatives tied to the tournaments for fans and its dealership network. It aims to connect the stadium with the showroom, bringing EBRO vehicles into everyday football conversations.
The Copa del Rey, Copa de la Reina, and Supercopa de España attract many supporters. From major clubs to grassroots teams, these competitions bring fans from all walks of life together. For EBRO, they offer a way to reach beyond traditional advertising and connect with communities deeply invested in football.
The RFEF has confirmed that the Supercopa de España remains one of its flagship competitions. The federation has also announced that the 2027 edition will be presented in Istanbul, a sign of the tournament’s growing international profile.
The timing matters for EBRO. The company recently restarted operations at Barcelona’s Zona Franca, restoring 1,500 jobs, information from its own figures. With over 30,000 vehicles on Spanish roads and a network of 100 dealerships, EBRO is betting football exposure will help advance its commercial goals. Mundo Deportivo reports that EBRO has also sponsored other sports projects, including women’s football clubs, building its profile as a resurgent Spanish automaker.
Rafael Ruiz, president of EBRO Motors Group EV, said the partnership will link the brand to three of Spain’s best-known football competitions and bring EBRO closer to clubs and fans across the country. RFEF president Rafael Louzán also pointed to potential joint initiatives over the next four seasons, saying the collaboration could include direct engagement with supporters and dealerships alongside branding.
As the Spanish automotive sector faces uncertainty, covered in a previous report on Seat’s changing fortunes, EBRO is working to raise its profile and grow. The company is using football to build recognition and trust with a broad audience, and to become part of Spain’s cultural life.
With exclusive rights as the official car for these major tournaments, EBRO is pushing to become a household name. Its place in the football calendar is a marketing effort to deepen recognition and support growth in Spain by drawing on fans’ connection with the sport.
