Geely’s E2, China’s top-selling electric car, is set to roll off production lines in Valencia. With a limited-time offer starting at €13,990, the move puts pressure on European manufacturers as the autumn sales season approaches.
Geely has confirmed that its E2 electric hatchback, the best-selling model in China, will soon be produced in Valencia and offered to Spanish buyers at a price that undercuts much of the competition. The company’s decision to manufacture locally allows it to sidestep import tariffs and deliver a starting price of €13,990 for early reservations—a figure that stands out in a market where affordability is increasingly rare.
The E2’s arrival is more than just another new model launch. Geely is betting on the E2 to establish a strong foothold in Spain, leveraging both its proven popularity in China and the cost advantages of local production. According to Li Lei, Geely’s general manager in Spain, the E2 is central to the brand’s strategy of making electric mobility accessible to a wider audience. The car will be assembled at the Almussafes plant, following Geely’s recent industrial partnership with Ford.
For buyers who reserve before 9 September, the E2 Pro can be secured for €13,990 with a €500 deposit. After the promotional period, the price will rise modestly to €14,490—still well below most rivals in the segment. The E2 qualifies for Spain’s Auto+ incentive scheme, further lowering the effective cost for eligible buyers.
Measuring 4.14 meters long, 1.80 meters wide, and 1.57 meters high, the E2 offers two electric powertrain options: a 58 kW (78 hp) version and a more powerful 85 kW (116 hp) variant. Both are equipped with a 40.16 kWh battery, delivering a claimed range of up to 480 kilometers. These specifications have helped the E2 become one of the world’s top three best-selling electric cars, even before its European debut.
The timing of Geely’s move is significant. As European manufacturers face mounting competition from Chinese brands, the E2’s aggressive pricing and local production could reshape the market dynamics this autumn. The strategy echoes broader trends in the automotive industry, where global players are increasingly localizing production to remain competitive. This shift is reminiscent of how other sectors, such as MotoGP, have seen established leaders challenged by new contenders—a dynamic explored in a recent analysis of Marc Márquez’s impact on the championship here.
For context, Geely’s expansion into Spain comes as Chinese automakers accelerate their European ambitions. The E2’s launch is likely to intensify price competition, especially as more brands consider local assembly to avoid tariffs and meet demand. With the Spanish EV market growing and government incentives in place, the E2’s arrival could mark a turning point for both consumers and the industry.
