Telecinco is turning to a new daily program, 'El verano se mueve', to reverse its recent audience slump. The show airs weekdays at 17:00 and mixes current affairs with entertainment and social coverage. It also marks Laura Madrueño’s return to Spanish television after her absence following 'Supervivientes All Stars 2025'. The format pairs studio discussion with reports from locations around Spain, bringing celebrity news and interviews into its weekday schedule alongside social commentary.
The program will air from Mediaset España’s central studios from Monday to Thursday. On Fridays, the team will broadcast from locations across Spain. Presenter Ion Aramendi and his collaborators will travel each week, with Kike Quintana, known as Ana Rosa Quintana’s nephew, serving as the program’s special correspondent. He will tour the country in a van, helping choose the Friday broadcast location and involving local residents in the process.
Alongside Aramendi and Quintana, the show has a team of reporters and regular contributors, including Carmen Alcayde, Sheila Casas and Laura Madrueño. Madrueño’s return stands out: she had not appeared on screen since leaving 'Supervivientes' after the 2025 All Stars edition. The program also brings together familiar names from Telecinco’s social commentary circuit, among them María Eugenia Yagüe, Alejandra Prat, Irene Rosales, Diego Reinares, Luis Pliego, Gloria Camila, Marta López, Pelayo Díaz and Belén Rodríguez.
'El verano se mueve' will cover lifestyle topics ranging from celebrity news and health to luxury, fashion, decoration and daily living. In a weekly segment, Ion Aramendi will be joined by his wife, journalist María Amores, to discuss different perspectives on everyday or current issues. Mediaset Infinity’s official archive later listed the Telecinco production under the title 'La tarde se mueve', documenting episodes from 19 to 22 October 2026 and showing the format continued beyond its summer-branded launch.
The archive identifies Aramendi as the presenter and shows the programme’s entertainment-led editorial mix. In a 20 October episode, Paola Olmedo discussed comments by Carmen Borrego and José María Almoguera. Other clips covered Aitana Sánchez-Gijón and Maxi Iglesias, with commentary from Luis Pliego, as well as Anabel Pantoja and Omar Sánchez, discussed by Irene Rosales. By 22 October, the archive had reached “Programa 83,” indicating a sustained run of regular episodes under the later title.
Telecinco’s move is part of a broader strategy to refresh its programming and draw viewers to a competitive afternoon slot. The channel has faced declining ratings in recent months, prompting several new launches. 'El verano se mueve' replaces 'El tiempo justo' and follows 'Amor... o lo que surja' in the schedule. The show combines studio and on-location broadcasts, aiming to engage audiences with national coverage and a local feel.
Mediaset’s later video coverage also connected Madrueño with the broadcaster’s 'Supervivientes' franchise. One clip showed her preparing for a journey to Honduras and asking Aramendi and Carlos Sobera for final advice. Her return to the daytime team sits within a wider Mediaset television portfolio, spanning reality programming and studio entertainment.
Spanish television networks often adjust their summer schedules to match shifting viewer habits, and live broadcasts with interactive segments have proved popular. Telecinco’s decision to involve local communities and rotate Friday locations reflects a broader move toward audience participation and regional diversity in national media. Bringing back familiar personalities such as Laura Madrueño is also seen as a way to reconnect with established fan bases and strengthen the channel’s brand identity.
