Over the next three years, Movistar Plus plans to premiere up to 26 Spanish series annually, increasing its investment in original productions and co-productions while acquiring exclusive rights from other major broadcasters. The strategy would significantly expand its output and strengthen its position in the Spanish-language TV market.
The plan rests on four pillars: original Spanish series, Spanish series acquired through rights deals, co-productions and international content. Movistar Plus intends to prioritize each area and become a benchmark for quality among viewers. Company leaders say the focus will remain on Spanish productions, backed by a large increase in funding.
Movistar Plus currently offers eight original series a year. Under the new strategy, that figure will double to 16 through in-house investment, co-productions and licensing agreements. The platform is talking with dozens of production companies to identify promising projects and reinforce its position in Spain’s creative industry.
The first results include three high-profile acquisitions. Ella, maldita alma premieres July 9. 33 días follows on July 23, while the first season of La casa nostra arrives on August 6 and its second season on August 27. A romantic melodrama featuring Maxi Iglesias, Martiño Rivas and Karina Kolokolchykova, Ella, maldita alma will be available in full after its initial run on Mediaset España. Produced by Atresmedia, 33 días is of particular interest for its connection to Carles Porta, known for his true crime work on the platform. La casa nostra, acquired exclusively from 3Cat, adds a sitcom to the catalogue and will be available in Catalan and Spanish.
Co-productions are another basic part of the expansion. Movistar Plus is working with ARTE France on the upcoming series Matar a un oso, following earlier joint projects including Anatomía de un instante and Los años nuevos. Created by brothers Jorge and Alberto Sánchez-Cabezudo, the six-episode thriller draws on the 2020 death of Cachou, an endangered brown bear found dead in Les, in the Aran Valley. The case became a criminal investigation. The series turns it into a police thriller about tensions over territory, identity, environmental protection and local communities. Each episode runs for about 50 minutes and follows a different character’s perspective. The principal cast includes Eduard Fernández, Maria Rodríguez Soto, Miki Esparbé, Pol López, Nora Navas and Àlex Monner. The production brings together Movistar Plus+ and ARTE France, with Kubik Films, identified as part of STUDIO TF1, as a collaborating production company. Movistar Plus International is handling international sales. The platform has set its exclusive premiere for December 10, after a planned screening of the first three episodes on the opening day of the 71st Semana Internacional de Cine de Valladolid. Movistar Plus will also debut Patagonia, adding further variety to its lineup. The partnerships aim to secure national exclusivity and build international collaborations, expanding Movistar Plus’s influence in the industry.
Movistar Plus has also pledged to offer up to 40 international series a year, giving subscribers a wide choice of genres and styles. The platform already holds exclusive rights to titles such as Outlander and is preparing to release the second season of Más que rivales, alongside new series and returning favorites.
The expansion comes as competition in Spain’s TV market intensifies. Movistar Plus is pairing original productions with exclusive acquisitions and major co-productions to strengthen its position as a leading content provider. The strategy reflects a broader European media trend: platforms are pursuing exclusive deals and local content to attract and retain subscribers. Recent changes in sports broadcasting include Ducati Gresini’s all-Spanish MotoGP lineup, as detailed in this report on major team changes.
For viewers in Spain, the plan promises a steady flow of new Spanish-language series and more choice across original and international content. Exclusive rights and partnerships with broadcasters such as Atresmedia and Mediaset could reshape viewing habits and sharpen competition among streaming platforms.
