Movistar Plus will double its Spanish series output, aiming for 26 premieres each year. The platform is investing in original productions, co-productions, and exclusive rights. Key partnerships with Atresmedia and Mediaset signal a shift in Spain’s TV landscape.
Movistar Plus has announced a sweeping overhaul of its series strategy, setting a target to premiere up to 26 Spanish series every year for the next three years. This move marks a significant increase from its current output and signals a determined push to dominate the Spanish-language TV market. The company is not only boosting its investment in original productions but also expanding its reach through co-productions and the acquisition of exclusive rights from other major broadcasters.
The new plan is built on four main pillars: original Spanish series, Spanish series acquired through rights deals, co-productions, and international content. Movistar Plus intends to treat each area as a priority, aiming to become a benchmark for quality among viewers. The company’s leadership has made clear that the focus will remain on Spanish productions, with a substantial increase in funding to support this ambition.
Currently, Movistar Plus offers eight original series per year. Under the new strategy, this number will double to 16, achieved through a mix of in-house investment, co-productions, and licensing agreements. The platform is actively engaging with dozens of production companies to identify promising projects and strengthen its position as a key player in the Spanish creative industry.
Among the first results of this approach are several high-profile acquisitions. Movistar Plus has secured the rights to three notable series: Ella, maldita alma (premiering July 9), 33 días (July 23), and La casa nostra (first season on August 6, second season on August 27). Ella, maldita alma, a romantic melodrama featuring Maxi Iglesias, Martiño Rivas, and Karina Kolokolchykova, will be available in full after its initial run on Mediaset España. 33 días, produced by Atresmedia, is of particular interest due to its connection with Carles Porta, known for his true crime work on the platform. La casa nostra, an exclusive acquisition from 3Cat, brings a sitcom format to the catalogue and will be offered in both Catalan and Spanish.
Co-productions are also a central part of the expansion. Movistar Plus is collaborating with Arte France on the upcoming series Matar a un oso, following previous joint projects like Anatomía de un instante and Los años nuevos. The platform will also debut Patagonia, further diversifying its lineup. These partnerships are designed to secure national exclusivity and foster international collaborations, strengthening Movistar Plus’s influence in the industry.
While the spotlight is on Spanish content, Movistar Plus is not neglecting international series. The company has committed to offering up to 40 international series annually, providing subscribers with a broad selection of genres and styles. The platform already serves as the exclusive home for titles like Outlander and is preparing for the release of the second season of Más que rivales, alongside new series and returning favorites.
This aggressive expansion comes at a time when competition in the Spanish TV market is intensifying. Movistar Plus’s strategy of combining original productions, exclusive acquisitions, and high-profile co-productions is designed to secure its position as a leading content provider. The move echoes broader trends in European media, where platforms are increasingly seeking exclusive deals and local content to attract and retain subscribers. For context, similar shifts in sports broadcasting have been seen recently, such as the all-Spanish lineup announced by Ducati Gresini for MotoGP, as detailed in this report on major team changes.
For viewers in Spain, the changes mean a steady stream of new Spanish-language series, greater variety, and more options for both original and international content. The emphasis on exclusive rights and partnerships with major broadcasters like Atresmedia and Mediaset is likely to reshape viewing habits and intensify competition among streaming platforms. As Movistar Plus rolls out its ambitious plan, the Spanish television landscape is set for a period of rapid transformation and increased choice for audiences.
