In Spain, Samsung is asking people to rethink how technology fits into their homes through its AI Living Club. The company is running a contest from September 10 to October 10: participants can show their living space and explain why they want a connected home for a chance to win five Samsung products and build their own smart setup.
The contest is open on @samsungespana’s social media. Participants upload a video tour of their home and share why they want to upgrade with smart tech. Samsung’s message is straightforward: technology should fit into daily life and adapt to people.
AI Living Club aims to show how artificial intelligence can ease chores and tailor routines, giving people time back. Samsung’s environment brings smartphones and smart appliances together with TVs featuring Vision AI to help manage the household. For example, users can check what’s in the fridge and get recipe ideas. They can set laundry to finish when they get home, or adjust the oven from their phone.
Energy savings and security are also part of the plan. Smart appliances can reduce power use, while notifications keep users updated about their home when they’re away. The system extends beyond the kitchen: Galaxy devices let users control connected products remotely, and Vision AI TVs adjust to their preferences and surroundings.
Samsung Spain’s official announcement describes AI Living Club as part of a broader international strategy, aligned with the expansion of Vision AI Companion features across multiple markets and languages in September 2026. The initiative is part of Samsung’s global push for AI-driven connected home solutions.
Journalist Isabel Jiménez is an ambassador for AI Living Club, showing how connected technology can fit into daily routines without making things more complicated. She already uses several Samsung devices at home.
Actor Maxi Iglesias is also involved, representing people who are just starting to build a smart home. As he sets up his new place, he’s adding Samsung appliances and The Frame TV, using SmartThings to keep up with a busy schedule. His experience highlights how a connected system can help when routines are unpredictable.
Jiménez and Iglesias are encouraging people to enter the contest. To take part, follow @samsungespana and upload a video tour of your home explaining why you want a connected environment. Winners receive five Samsung products to create their own AI Living setup.
This initiative comes as more people in Spain expect technology to make life more comfortable and efficient, with added security. AI Living Club is Samsung’s response to those expectations, with the aim of making smart home technology available to more households. The contest also reflects a wider trend: brands want users to help shape the future of home technology as well as buy it.
Samsung’s approach puts its products in the hands of everyday users and lets them decide what a connected home should look like. This differs from traditional marketing, where companies set the agenda. It also contrasts with the lack of transparency seen in other areas, such as the recent case of Madrid’s secretive property deals, where user involvement was missing.
With AI Living Club, Samsung is seeking to put itself at the center of Spain’s digital lifestyle. The company is betting that people want technology that adapts to them and makes daily life easier.
