Samsung introduces AI Living Club in Spain, inviting residents to reimagine daily life with artificial intelligence. The initiative includes a contest to win five Samsung products and create a personalized smart home ecosystem.
Samsung is rolling out AI Living Club in Spain, inviting people to rethink how technology fits into their homes. Instead of just promoting new devices, the company is running a contest: show off your current living space and explain why you want a connected home, and you could win five Samsung products to build your own smart setup.
The contest is open on @samsungespana’s Instagram. Participants upload a video tour of their home and share why they want to upgrade with smart tech. Samsung’s message is straightforward: technology should fit into daily life and adapt to people, not the other way around.
The official campaign period for AI Living Club is from September 10 to October 10, with five Samsung products awarded to winners for building their own AI Living ecosystem.
AI Living Club aims to show how artificial intelligence can make chores easier, personalize routines, and save time. Samsung’s ecosystem already connects smartphones, TVs with Vision AI, and smart appliances to help manage the household. For example, you can check what’s in the fridge and get recipe ideas, set laundry to finish when you get home, or adjust the oven from your phone.
Energy savings and security are also part of the plan. Smart appliances can cut down on power use, and notifications keep you updated about your home even when you’re away. The system goes beyond the kitchen: Galaxy devices let you control connected products remotely, and Vision AI TVs adjust to your preferences and surroundings.
According to Samsung Spain's official announcement, the AI Living Club campaign is part of a broader international strategy, aligning with the expansion of Vision AI Companion features across multiple markets and languages in September 2026. This demonstrates that the Spanish initiative is integrated into Samsung's global push for AI-driven connected home solutions.
To show how this works in real life, journalist Isabel Jiménez is acting as an ambassador for AI Living Club. She already uses several Samsung devices at home and demonstrates how connected tech can blend into daily routines without making things more complicated.
Actor Maxi Iglesias is also involved, representing people who are just starting to build a smart home. As he sets up his new place, he’s adding Samsung appliances and The Frame TV, using SmartThings to keep up with a busy schedule. His experience highlights how a connected system can help when routines are unpredictable.
Both Jiménez and Iglesias are encouraging people to join the contest, which runs from September 10 to October 10. To enter, follow @samsungespana and upload a video tour of your home, explaining why you want a connected environment. Winners get five Samsung products to create their own AI Living setup.
This push comes as more people in Spain expect technology to make life more comfortable, efficient, and secure. AI Living Club is Samsung’s answer to those expectations, aiming to make smart home tech available to more households. The contest also reflects a wider trend: brands want users to help shape the future of home technology, not just buy it.
Samsung’s approach puts its products directly in the hands of everyday users and lets them decide what a connected home should look like. This is a shift from traditional marketing, where companies set the agenda. It’s a contrast to the lack of transparency seen in other areas, like the recent case of Madrid’s secretive property deals, where user involvement was missing.
With AI Living Club, Samsung is trying to put itself at the center of Spain’s digital lifestyle. The company is betting that people want technology that adapts to them and makes daily life easier. Whether Spanish households embrace this idea—and expect the same from other brands—remains to be seen.
