More than 40 stops are planned across Spain and Portugal from late September through October. The route will cover mainland Spain and the Balearic Islands, as well as Portugal. Instaladores 2.0, a Spanish trade publication, confirmed the programme’s scale and timing.
The focus is practical: professionals will get technology training and digital tools, with technical support close to where they work.
The first stage drew more than 3,000 professionals in Spain and Portugal. That response gave Schneider Electric a reason to extend the roadshow instead of replacing it with a digital-only offer.
The stops are aimed at independent electricians and small installation companies. Maintenance workers and specialists in electrical distribution are also among the intended visitors. They will see product demonstrations and receive technical advice.
Schneider Electric will also present solutions for electrification and energy efficiency, with digitalisation also in focus.
Ruta 26 forms part of Schneider Electric’s Advancing Energy Tech programme. The company is using face-to-face meetings to stay close to distributors and professional electricians, while taking its technology into the workplaces where these groups operate each day.
Distributors will be central to the operation. They will host each stop and connect Schneider Electric with local professionals who attend.
That gives the route a clear commercial structure, with each stop serving a broader purpose than a standalone presentation.
The programme will include demonstrations and guidance to help visitors use the company’s solutions in their work. The basic subjects are electrification and digitalisation, with energy efficiency also on the agenda. No separate attendance figures have been provided for the new stops.
Javier Arbues, director of distribution for Schneider Electric in the Iberian region, says the company is responding to the strong reception of the first stage. He says the goal is to bring its solutions and tools closer to the daily work of electricians and distributors.
His comments link the route to training and closer contact, alongside technical support as the sector changes.
Schneider Electric is also linking the roadshow to mySchneider Rewards. The loyalty programme for professional electricians offers training benefits and access to sector initiatives that support installers’ professional development.
The value of Ruta 26 comes from its direct format. Professionals can see products in use and get technical guidance. They can also work with digital tools through the distribution channel that serves them.
The route gives Schneider Electric a direct line to the people driving electrification and technological change in the sector.
The available information includes a calendar and registration process for Ruta 26. It does not list individual venues or dates for each stop.
More than 40 meetings will take place across Spain and Portugal between late September and October.
Schneider Electric is treating Ruta 26 as a focused industry programme rather than a general public campaign. The company is using local contact and training to strengthen its relationship with the electrical market and its distribution network.
The first stage reached more than 3,000 professionals. The next stage will span mainland Spain and the Balearic Islands. Portugal is also on the route.
