Spain now has 71 car brands officially for sale, including 21 based in China, and unfamiliar badges are increasingly visible on the country’s roads. Two years ago, names like EBRO, Omoda and Jaecoo meant nothing to most drivers; now, DGT data for 2026 place these brands among the most registered in the country. Even car enthusiasts are photographing odd emblems, hoping their phones can identify them.
Ten years ago, 71 brands on sale would have sounded impossible. Chinese manufacturers are the basic reason: 21 of the brands are based in China, more than in any other country. The UK has nine, while Italy and Japan each have eight and Germany has six. The shift goes beyond numbers. Old, familiar logos now compete with bold new symbols, and many people have no idea what they’re seeing.
By August 2026, Chinese brands had accounted for approximately 120,000 new car registrations in Spain, or about 14.5% of the market, significantly more than in 2023, information from Industry Market Reports.
Trying to figure out what’s what isn’t easy. Some badges are almost impossible to decode. The “KN” logo is actually Kia; its letters run together in a single line. A V inside an oval? That’s Changan. A flat X means XPeng. Dacia’s logo, changed in 2021, uses a mirrored D and C. Leapmotor’s badge looks like “LP.” Chery’s oval with an A or triangle can be mistaken for Infiniti if the lines meet like a road. Even the letter H is split: Hyundai’s is slanted, while Honda’s stands upright in a rectangle.
Some brands have dropped symbols and use their names in large letters instead. Omoda, Jaecoo, EBRO, BYD and others have taken this route. Classic shapes still appear: wings for Aston Martin and Bentley, animals for Ferrari and Peugeot, stars for Mercedes-Benz and Subaru, and geometric shapes for Renault and Mitsubishi. The street is a jumble of old and new, and it’s easy to get lost.
The variety goes beyond logos. The new guide lists every brand from Abarth to Zeekr, covering where they come from, what their badges mean and which models are available in Spain. Some brands no longer sell new cars, but their vehicles are still on the road. They include Aiways, SsangYong, Chevrolet, Daewoo, Saab, Rover and Infiniti.
Omoda and Jaecoo had reached a combined 25,465 registrations by August 2026, making them some of Spain’s fastest-growing brands, largely due to the popularity of their hybrid and plug-in hybrid models, information from Sector Market Analysis.
For buyers, it’s a real puzzle: you can’t identify a brand just by looking at its badge. The guide suggests starting with the shape, letters, wings, animals, stars, ovals or something else. Even established brands have changed their look, making identification trickier. As reported earlier, Omoda and Jaecoo have shot up the sales charts. New names can go mainstream fast.
The list uses 2026 DGT registration microdata, provisional through September, and the brands listed on Carwow. Logos come from Wikimedia Commons and Carwow, with special credit for Changan and Škoda. All trademarks and logos belong to their owners.
Spain’s car market is in flux, with established brands and newcomers competing for attention. Visual identity matters as much as price or performance, and for drivers, the days of knowing every badge are gone. Chinese brands are here to stay, and new logos keep coming. For many, that’s a challenge; for others, it’s a chance to try something new.
