Telecinco drops '¡De lunes a viernes!' after low ratings and moves 'Rueda la letra' to a new time slot. The network adjusts its afternoon lineup to steer clear of a head-to-head with 'Pasapalabra'.
Telecinco has cancelled '¡De lunes a viernes!' after the show struggled to attract viewers, averaging just 8.2% audience share. The network is not just cutting underperformers but also reworking its afternoon schedule to avoid going up directly against Antena 3's 'Pasapalabra'. Reports from El País and other Spanish outlets point to both disappointing ratings and a wider strategy shift behind the decision.
The biggest change: 'Rueda la letra', the new quiz show hosted by Carlos Sobera, will now air from 19:00 to 20:00. This timing is intentional, sidestepping overlap with 'Pasapalabra', which runs from 20:00 to 21:00 on Antena 3. After a long legal dispute, Mediaset secured the rights to the well-known 'El rosco' round, but can't use the original name. 'Rueda la letra' will try to draw viewers an hour before its main rival, hoping to catch the audience before they switch channels.
Meanwhile, '¡Allá tú!' with Juanra Bonet stays in the 20:00 to 21:00 slot, where it regularly delivers some of Telecinco's best non-prime time numbers, often topping a 10% share. The network is relying on this established format to hold its ground against Antena 3. Audience data from eldiario.es Vertele shows that '¡Allá tú!' consistently outperforms other non-prime time shows, making it a key part of Telecinco's afternoon lineup.
Not every summer show made the cut. 'Amor... o lo que surja' and 'El show de Paz' have already been dropped. 'El verano se mueve', despite a modest 6.9% average, is the only new summer program to survive. Ion Aramendi's show will continue to open the afternoon block from 15:55 to 17:55, followed by the returning 'El diario de Jorge' with Jorge Javier Vázquez. This setup reflects Telecinco's focus on formats that can hold audience share in the important pre-prime time hours, as noted by La Voz de Galicia.
Starting September 7, Telecinco's afternoon schedule will be: 'El verano se mueve' (15:55-17:55), 'El diario de Jorge' (17:55-19:00), 'Rueda la letra' (19:00-20:00), and '¡Allá tú!' (20:00-21:00). The reshuffle is meant to play to each show's strengths and avoid direct clashes with Antena 3's top performers.
El Plural
Morning programming remains in the hands of Unicorn Content and Ana Rosa Quintana. 'La mirada crítica' with Ana Terradillos starts at 08:00, followed by 'El programa de Ana Rosa' and 'Vamos a ver' with Patricia Pardo. 'El tiempo justo' will return when Joaquín Prat comes back from paternity leave, though the exact time slot is still to be announced.
Weekend afternoons are also unsettled. 'El precio justo', another Carlos Sobera show, continues on Saturdays and Sundays at 13:30. Telecinco is still looking for a stable hit in this slot after dropping 'Socialité', 'Vaya fama', and 'Visto lo visto'.
These changes come as Spanish networks compete fiercely for afternoon and early evening viewers. As reported earlier, even established formats are under pressure, with prime time and access slots becoming key battlegrounds for audience share.
Telecinco's latest moves show the network is avoiding a direct fight with 'Pasapalabra'. By moving 'Rueda la letra' and sticking with proven shows like '¡Allá tú!', the channel is playing it safe. The continued dominance of Unicorn Content and Ana Rosa Quintana in both morning and afternoon slots points to a cautious approach. For viewers, this means familiar faces and formats, but few surprises in the new season. Telecinco is betting on stability, not risk, to keep its place in Spain's ratings race.
