Telefónica will reorganise its Spanish subsidiary into three commercial units: B2B Spain, B2C Spain and Wholesale Spain, while keeping Telefónica España intact as a legal entity. The plan puts Telefónica Tech within B2B Spain and moves Movistar+ under B2C, removing its separate board.
Employees will remain with the same companies, and the group will keep its existing reporting to investors. Expansion and Cinco Días describe the plan as a management redesign, not a legal breakup of the Spanish subsidiary.
Borja Ochoa will lead B2B Spain. He will also remain non-executive chairman of Telefónica España and currently serves as president of the Spanish subsidiary.
The unit will cover large companies, corporate accounts and small and medium-sized businesses. Telefónica calls it Spain's fastest-growing business area, where demand is being driven by cloud services, cybersecurity and artificial intelligence.
Reports by Expansion and Merca2 say Ochoa's remit will extend beyond the traditional corporate segment to cover the wider B2B portfolio.
Telefónica is bringing its digital services closer to corporate customers. Technology services will no longer follow a separate commercial track; they will become part of the offer for business clients.
Telefónica Tech will be integrated functionally into B2B Spain. The subsidiary provides cloud, cybersecurity, Internet of Things, Big Data and artificial intelligence services. CEO Sofía Collado leads the business.
Telefónica Tech operates in several European countries, and Telefónica plans to draw on that experience as it expands services in other markets. In a recent press-room release, the company presented an observability service with embedded artificial intelligence for enterprises’ digital operations and processes. Telefónica Tech will remain a separate legal entity.
Óscar Candiles will head B2C Spain. He previously served as Telefónica España's Chief Revenue Officer and number two.
His unit will oversee connectivity, television, hardware, devices and the Movistar Plus content business. Telefónica also wants B2C Spain to develop services beyond the domestic market in areas linked to the home and personal connectivity.
On 23 to 24 September, Telefónica España created a separate Hardware and Devices structure within its consumer business and appointed a dedicated leader. That move came ahead of the wider B2C changes.
The consumer portfolio includes alarms, connected devices, international content sales and the travel e-SIM business launched under the eSIMFlag brand. Candiles will join Telefónica's executive committee; Ochoa is already a member.
Movistar+ will work more closely with B2C Spain and will no longer have its own board of directors.
Javier de Paz will step down as chair of that board. He will retain responsibility for infrastructure, property assets and corporate social responsibility, and take on new duties linked to business continuity. Alfonso Gómez will remain CEO of Movistar+.
Wholesale Spain is the third unit, and Marisa Urquía will continue to lead it.
The unit includes agreements with Digi and the leasing of fibre-optic networks. Network management and information systems, overseen by Chief Technology and Information Officer Sergio Sánchez, will support all three commercial businesses.
Separate wholesale management should make decisions on network access and operator agreements simpler.
Sánchez will join the group executive committee. Ochoa, Candiles, Urquía and Sánchez will report directly to chief executive Emilio Gayo.
Gayo also oversees Telefónica's businesses in Germany, Brazil and the United Kingdom. The structure reflects the group's focus on four priority markets: Spain, the United Kingdom, Germany and Brazil. Other international assets are being sold or reconfigured.
Support functions are moving into the corporate core. Regulation, finance, audit, strategy, human resources and legal affairs will report directly to group chairman Marc Murtra.
Telefónica says the change should capture synergies and cut coordination across the Spanish operation. The legal structure will stay in place.
The commercial lines are changing instead. Tech gets a direct route into B2B growth. Television becomes part of the residential offer, rather than a separately governed operation.
The plan is a management overhaul, not a legal breakup of Telefónica España. Corporate growth will center on digital services. Residential products will sit under one commercial leader, while wholesale infrastructure stays separate.
