Telefónica is reorganising its Spanish subsidiary around three business units. Telefónica Tech will join B2B Spain, while Movistar+ moves under B2C and loses its separate board.
The restructuring keeps Telefónica España intact as a legal entity. Employees will remain with the same companies, and the group will keep its existing reporting to investors.
Management will change. Telefónica plans three commercial units: B2B Spain for corporate customers, B2C Spain for residential customers and Wholesale Spain for network access and operator agreements. The plan also removes the independent board of Movistar+ and places Telefónica Tech inside the corporate business.
Expansion and Cinco Días describe the plan as a management redesign, not a legal breakup of the Spanish subsidiary.
On 23–24 September, Telefónica España created a separate Hardware and Devices structure within its consumer business and appointed a dedicated leader, an earlier step in the broader B2C reorganisation.
Borja Ochoa will lead B2B Spain. He will also remain non-executive chairman of Telefónica España and is currently president of the Spanish subsidiary.
The unit will cover large companies, corporate accounts and small and medium-sized businesses. Telefónica calls it the fastest-growing business area in Spain. Cloud services, cybersecurity and artificial intelligence are driving demand there.
Reports by Expansion and Merca2 say Ochoa's remit will extend beyond the traditional corporate segment to the wider B2B portfolio. That is a wider brief.
Telefónica is also bringing its digital services closer to corporate customers. Technology services will no longer follow a separate commercial track. They will form part of the offer for business clients.
Telefónica Tech will be integrated functionally into B2B Spain. The subsidiary provides cloud, cybersecurity, Internet of Things, Big Data and artificial intelligence services. CEO Sofía Collado leads the business.
Telefónica Tech operates in several European countries. Telefónica plans to use that experience to expand its services in other markets.
In a recent press-room release, Telefónica presented an observability service with embedded artificial intelligence for enterprises’ digital operations and processes. The initiative illustrates the type of business technology that can now be aligned more directly with B2B Spain, while Telefónica Tech remains a separate legal entity.
Óscar Candiles will head B2C Spain. He previously served as Telefónica España's Chief Revenue Officer and number two.
His unit will control connectivity, television, hardware, devices and the content business of Movistar Plus. Telefónica also wants B2C Spain to develop services beyond the domestic market in areas tied to the home and personal connectivity.
The September hardware reorganisation gives the consumer unit a clearer devices operation. That step came before the wider B2C changes.
The consumer portfolio includes alarms, connected devices, international content sales and the travel e-SIM business launched under the eSIMFlag brand. Candiles will join Telefónica's executive committee. Ochoa is already a member.
Movistar+ will work more closely with B2C Spain. It will no longer have its own board of directors.
Javier de Paz will leave the chairmanship of that board. He will retain responsibility for infrastructure, property assets and corporate social responsibility. He will also take on new duties linked to business continuity. Alfonso Gómez will remain CEO of Movistar+.
Wholesale Spain is the third unit. Marisa Urquía will continue to lead it.
The unit includes agreements with Digi and the leasing of fibre-optic networks. Network management and information systems will support all three commercial businesses under Chief Technology and Information Officer Sergio Sánchez.
Separate wholesale management should make decisions on network access and operator agreements simpler.
Sánchez will join the group executive committee. Ochoa, Candiles, Urquía and Sánchez will report directly to chief executive Emilio Gayo.
Gayo also oversees Telefónica's businesses in Germany, Brazil and the United Kingdom. The structure fits the group's focus on four priority markets: Spain, the United Kingdom, Germany and Brazil. Other international assets are being sold or reconfigured.
Support functions are moving into the corporate core. Regulation, finance, audit, strategy, human resources and legal affairs will report directly to group chairman Marc Murtra.
Telefónica says the change should capture synergies and reduce coordination across the Spanish operation. The legal structure stays in place.
The commercial lines are changing instead. Tech gets a direct route into B2B growth. Television becomes part of the residential offer rather than a separately governed operation.
The plan is a management overhaul, not a legal breakup of Telefónica España. Corporate growth will center on digital services. Residential products will sit under one commercial leader, while wholesale infrastructure remains separate.
The reporting lines are now clear. Telefónica is betting that a simpler structure can speed up its main businesses.
