Toyota España closed its 2026 fiscal year on a mixed note: sales and revenue both hit records, yet net profit fell 8.4% to €19.3 million. The decline came as its tax bill nearly doubled, reaching €15.9 million, up 98% from the previous year, information from figures submitted to the Spanish Mercantile Registry and reported by elespanol motor.
Operating profit rose 2.7% year on year to €47.5 million, supported by strong demand. Total revenue climbed 8% to €3.32 billion, while sales topped 128,000 vehicles, an 11% increase, or 12,000 units, over the prior period. The Canary Islands division contributed more than 6,000 vehicles, up 300 units. Revenue from vehicle sales grew 7.3% to €2.94 billion; parts sales rose 13.7% to €333.5 million. For comparison, Toyota España recorded 105,424 Toyota registrations and 9,200 Lexus registrations in Spain during 2025. Those figures provide a separate measure of the brands’ recent market presence.
The C-HR family led Toyota’s model sales, with more than 23,000 units in the C-SUV segment. That total included more than 9,000 plug-in hybrids, a new addition to the lineup. The Corolla followed with over 22,000 units in the C segment, while the B-SUV Yaris Cross topped 20,500. Separate Spanish market figures for January through October 2026 ranked the Corolla third overall, with 19,257 registrations. The C-HR came fourth with 18,051, and the Yaris Cross recorded 15,738. These are market registrations, not Toyota España’s reported fiscal-year sales, but they show the models’ prominence in Spain.
Lexus, Toyota’s premium brand, held steady with more than 9,300 units sold, nearly all hybrids or plug-in hybrids. The NX led the range in the D-SUV segment, passing 3,300 units, including about 800 plug-in hybrids. The LBX, a B-SUV, followed with more than 3,100 units; the UX in the C segment sold over 1,800. The all-electric RZ completed the multitechnology lineup. Across Europe, Lexus sold 62,597 vehicles in the first nine months of 2026. Its leading models included the LBX, with 20,512, and the NX, with 19,032; the battery-electric RZ added 5,654.
Headcount remained steady at 167 employees, but personnel costs rose 20.8% to €19.3 million. The increase was largely driven by a 30.1% rise in salaries, which reached €14 million. Severance payments also quadrupled, to €653,000.
Toyota España plans to build on its multitechnology strategy, centered on self-charging and plug-in hybrid technology. The company expects to expand its 100% electric lineup gradually, with models such as the bZ4X and the latest C-HR+. Hydrogen fuel-cell vehicles will remain a niche offering. Toyota Motor Europe’s wider sales mix follows the same approach: it sold 936,042 Toyota and Lexus vehicles in the first nine months of 2026. That total included 155,066 Yaris Cross Hybrids and 101,139 C-HR hybrid and plug-in-hybrid vehicles. Battery-electric C-HR+ sales reached 29,616. Global sales of Toyota’s hydrogen models fell 56.7% in the first half of the year, to 306 units.
Hydrogen’s longer-term prospects hinge on more than vehicle supply. Yoshihiro Nakata, President and CEO of Toyota Europe, said Spain had shown interest in hydrogen projects, but stressed that “a single company cannot develop this market on its own.” He cited competitive hydrogen prices and refuelling infrastructure as impressive conditions. Participation across the value chain is also needed. Toyota has produced fuel-cell technology for Europe at its Belgian technical centre since 2022 and is working with companies including Scania and Iveco on industrial fuel-cell systems intended from 2027.
Other brands are also benefiting from Spain’s appetite for electrified vehicles. The Kia EV3, for example, has quickly become a standout in the electric SUV segment, reflecting growing competition and consumer interest in advanced EVs. More details are available in this report on the rise of the Kia EV3.
Higher taxes and rising costs weigh on Toyota España, while hybrid and electric models remain basic to its strategy in Spain.
