Xiaomi plans to launch its electric cars in Europe in 2027, starting with Germany after signing agreements with eight major dealership groups. The company previewed its latest models at IFA Berlin, signaling a direct challenge to established automakers.
Xiaomi has set 2027 as the year its electric cars will arrive in Europe, with Germany as the first market. Known mainly for its smartphones, the Chinese company is now making a serious move into Europe’s crowded car industry, where established brands are not quick to give up ground.
The announcement came at IFA 2026 in Berlin, where Xiaomi showed off three new models: the next-generation Xiaomi SU7, the high-performance SU7 Ultra, and the Vision Gran Turismo prototype. The SU7 Max is listed with a range of up to 835 kilometers, while the SU7 Ultra claims 1,548 horsepower and can reportedly go from 0 to 100 km/h in 1.98 seconds. These specs are aimed squarely at Europe’s leading electric vehicles.
Xiaomi has already signed memorandums of understanding with eight major German dealership groups, including Ernst Dello, Autohaus Dinnebier, Emil Frey Germany, Fett & Wirtz, Hahn, LUEG Mobility, Penske-Jacobs Innovation, and SPT Avior.
Xiaomi has already signed agreements with eight major German dealership groups, setting up a sales and service network before any cars are delivered. Yu Liguo, who leads Xiaomi Auto’s international business, said, “From Berlin, we are pleased to begin this new chapter with eight of Germany’s most respected automotive dealerships.” The company is making a coordinated push into Europe’s car market, not just testing the waters.
Details are still limited. Xiaomi has not said which models will be sold, what they will cost, or which other European countries will follow Germany. There is no confirmed launch date within 2027, and pricing remains undisclosed. For now, Germany is the starting point, with other markets waiting for more information.
Xiaomi’s car business is still new. The company only started delivering vehicles in China in March 2024, but has already sold over 700,000 units there. This European launch is a calculated next step, building on its rapid growth at home.
According to several industry reports, Xiaomi has already launched a dedicated international website and global channels for Xiaomi Auto, signaling that the company is preparing for a full-scale international rollout rather than a one-off presentation at IFA.
The European electric vehicle market is changing quickly. Traditional brands like Mercedes-Benz are investing heavily in electric models, as seen in their recent redesign of the Clase C. Newcomers have to prove themselves not just on technology, but also on after-sales support. By partnering with established German dealerships, Xiaomi is addressing the need for local trust and service—an area where some Chinese brands have struggled before.
According to elespanol motor, Xiaomi will hold a major showcase at IFA 2026 before its European launch. The SU7 Max and SU7 Ultra are positioned as flagship models, but Xiaomi has not confirmed if these will be the first cars available to European buyers. Pricing, rollout plans, and after-sales details are still under wraps.
Xiaomi’s quick rise in China and its aggressive European timeline show a company aiming to compete at the highest level. The real test will come when European buyers get behind the wheel. If Xiaomi can deliver on its promises and avoid the missteps of other new entrants, 2027 could see a real shake-up in Europe’s car market. For now, established brands know they have new competition on the way.
