The news of the second pregnancy of Isabel Juno, Marquesa de Cubas, came as a complete surprise to many. The surprise was not about the pregnancy itself, but about how skillfully she managed to keep it a secret. Over the past few months, the aristocrat maintained an active social life, attending fashion shows, dinner parties, and international events, and no one around her suspected a thing. This story is a brilliant example of how fashion can be used as a tool for directing attention, and a thoughtful sense of style can be a reliable ally in keeping personal secrets. With her unique blend of aristocratic charm and modern spontaneity, Isabel offered a true masterclass.
One of the most striking examples of her fashion strategy was her appearance at the Carolina Herrera show in Madrid. For this milestone event, Isabel opted for an orange mini-dress with a voluminous, almost architectural silhouette. Thanks to its straight cut and dramatic, billowy sleeves, the outfit did not accentuate her figure but instead created its own sculptural outline. This tactical move was enhanced by her choice of color: the vibrant, energetic hue drew all eyes to the dress itself, diverting attention from any other details.
At the GEN ¡H! Awards ceremony, hosted by ¡HOLA!, the Marchioness opted for a different, yet equally striking technique, which could be called the “diversion dress.” She appeared in an outfit entirely adorned with metallic fringe. As she moved, the dress created a mesmerizing interplay of light and motion. The shimmering strands produced an optical illusion that effectively blurred the body’s silhouette. While photographers and guests were captivated by this spectacle, the true situation went unnoticed.
For the Bvlgari dinner held at the Prado Museum, Isabel turned to timeless classics. She chose an elegant black blazer dress. Her look was complemented by a small handbag, which she spent the evening ‘accidentally’ holding in front of her, subtly concealing her waist. This simple yet clever trick, combined with the slimming effect of black, worked flawlessly. All attention was focused on the luxurious jewelry sparkling on her neck and wrists.
This deliberate strategy was evident in her other appearances as well. During her trip to Italy, she opted for a fail-safe all-black look. At the book club meeting, Isabel used the power of a bold print on a straight-cut dress that drew all eyes to her. Throughout the summer, she often favored flowing empire-style dresses with loose draping from the bust line. Every outing by Isabel Juno was not just a display of good taste, but part of a carefully choreographed performance where fashion played the leading role in keeping her little secret.
