Last week, LeBron James, who plays for the Los Angeles Lakers, hinted that the end of his career might be approaching. Speaking to the press, the athlete noted that this season is special for him, as he does not know exactly when he will decide to retire from the sport. These remarks sparked a wave of speculation among basketball fans.
At the start of the week, James again found himself in the spotlight. On his social media pages, he posted a cryptic message titled “The Decision of All Decisions.” The basketball player promised to reveal some important news the following day, immediately drawing the attention of millions of fans worldwide. Many recalled how 15 years ago LeBron had done something similar—at that time, he announced his move from the Cleveland Cavaliers to the Miami Heat.
This time, expectations were just as high. James set the time for his announcement—9 a.m. in Los Angeles (6:00 p.m. in Madrid). In anticipation of the moment, discussions in sports and related circles did not subside. Everyone expected the star to announce his retirement after 23 seasons in the NBA.
However, an hour before the scheduled time, LeBron posted a new video. In it, the host asks him about his decision, and James unexpectedly announces that he will now be partnering with HennessyVSOP. According to him, this is a great opportunity for new achievements and enjoyable moments related to cocktails and relaxation.
It turned out that the whole intrigue was part of a large-scale advertising campaign. Many fans did not immediately believe that it was merely a partnership with a cognac producer and continued to await a real announcement about the end of his career. But at the appointed time, no further news followed.
In the end, global anticipation turned into disappointment. The expected life-changing decision turned out to be just an advertisement. LeBron’s fans around the world are discussing this move, and the athlete once again finds himself at the center of attention, though this time not for sporting reasons.
