In early October 2025, the basketball world waited with bated breath for a decisive statement from LeBron James. The much-anticipated announcement, called ‘The Decision of All Decisions,’ was scheduled for the evening of October 7, Spanish time. Fans and experts alike speculated that one of the most decorated NBA players might announce his retirement.
However, instead of announcing his departure from the court, LeBron introduced a joint project with the well-known cognac producer Hennessy VSOP. The video released by the athlete became part of a large-scale advertising campaign. This sparked a lively reaction on social media: many began to question whether this partnership was a sign of an impending exit from sports or simply a commercial deal.
Despite the wave of rumors, there has been no official information regarding his retirement. James will continue to play in the new season, as the sports community closely follows his next moves. Reflecting on his achievements, observers highlight his leadership in total points scored, record number of games played, and regular participation in All-Star Games. LeBron boasts four NBA championships, four Finals MVP awards, and three Olympic gold medals won in 2008, 2012, and 2024.
LeBron will turn 41 in December, and he is preparing for his 23rd season in the league. His current statement is being compared to the high-profile move of 2010, when he left the Cleveland Cavaliers for the Miami Heat. At the time, this decision became one of the most talked-about events in basketball history.
For now, fans can only wait for more details about the athlete’s plans. At the same time, sports news outlets mentioned that Jordi Alba has officially announced his retirement, but the primary focus remained on clarifying the situation around LeBron James and his endorsement deals.
