The meeting of two women who shape global fashion could become a turning point for sweeping changes in the industry. When Anna Wintour, a person capable of changing a brand’s destiny with a single word, comes not to Paris but to modest Arteixo, it is far more than a courtesy call. Behind closed doors at the Inditex headquarters, discussions are underway that could shift the balance of power in the worlds of fashion and business.
Wintour, who left her position as editor-in-chief of US Vogue for a global leadership role at Condé Nast, does not waste time on fruitless meetings. Her visit to Marta Ortega, the woman who in recent years has turned Zara into a symbol of accessible style, signals serious intent. The question is not why Wintour came, but what she is ready to offer—and demand—in return.
Hidden motives
In fashion circles, the details of such negotiations are rarely disclosed, but the fact that the meeting took place in Galicia rather than on neutral ground speaks volumes. Wintour is known for her ability to achieve her goals, while Ortega prefers to avoid the spotlight. It is unlikely they are discussing a joint collection or designer experiments. Much more likely is an exclusive interview or Inditex taking part in global Condé Nast projects.
Remembering Rosalia’s visit to Arteixo in 2024 for her collaboration with Zara, it’s clear: the Inditex headquarters is where unexpected alliances are forged. However, Wintour is not one to settle for a supporting role. Her interests have long surpassed the bounds of creativity — today she seeks partners for large-scale initiatives that could change the rules of the game.
Global ambitions
In recent years, Wintour has been actively looking for sponsors for fashion’s top calendar event — the Met Gala in New York. Her connections with major corporations and influential figures enable her to bring new players into the event. A recent example: Amazon’s return as the main sponsor, which stirred up the entire industry. Now, Wintour is in search of new sources of support, and Inditex, with its global reach, appears to be an ideal candidate.
For Ortega, involvement in such projects is nothing new. She has already shown interest in supporting cultural and charitable initiatives, and her foundation is actively working in this direction. It’s quite possible that the meeting covered more than just fashion — joint social projects that could bring both sides not only reputational, but also financial dividends, were likely on the table.
Influence and power
In the fashion industry, influence is measured not only by the number of collections sold, but also by the ability to shape public opinion. Wintour is a recognized architect of trends—her approval or criticism can open or close doors for any designer. Ortega, on the other hand, has proven she can run a giant corporation without losing touch with the real needs of customers.
Their meeting is a clash of two different approaches to power: public and hidden. Wintour prefers to act openly, using media resources, while Ortega works behind the scenes, avoiding unnecessary attention. That’s why their negotiations attract so much interest—the outcome could surprise even the most seasoned observers.
The future of fashion
Collaboration between figures like Wintour and Ortega can set new standards for the entire industry. As traditional lines between luxury and mass market blur, alliances between media giants and clothing manufacturers are becoming increasingly significant. The only question is who will gain more from this partnership—the media empire or the production powerhouse.
While the details of the talks remain secret, one thing is clear: fashion is gearing up for another wave of transformation. And if new forms of collaboration are already being discussed behind closed doors, it means the world will soon see unexpected projects that will reshape the industry’s familiar landscape.
Anna Wintour is one of the most influential figures in the fashion world, whose opinion can shape the fate of brands and designers. Over decades of work, she has turned Vogue and Condé Nast into icons of style and authority, and her strategic decisions often become the starting point for global change in the industry. Her visits and negotiations are always surrounded by rumors and anticipation, as every move she makes conceals a carefully considered plan that can change the rules of the game for everyone in the market.
