For several years, Sassa Hannover—a Peruvian entrepreneur and lawyer—has lived and worked in the heart of Madrid. Not only has she built a successful fashion business, she has also become a prominent figure among aficionados of sophisticated style. Born in Lima in 1988, she moved to Spain over ten years ago and has continued to impress with her distinctive approach to life and work ever since. A mother of many, a businesswoman, and a recipient of the MUJERHOY Icono de Estilo award, Sassa believes that clothing is more than just an outward attribute—it is a reflection of the inner self and a way to make a statement.
In interviews, she emphasizes that choosing a wardrobe is always a personal message to those around you. According to her, style is not just about trends, but about staying true to yourself. She gravitates toward feminine, classic silhouettes, sometimes favoring minimalism, and believes that fashion is a way for her to express her mood and values.
The path to success
Sassa began her career in modeling but gradually shifted her focus to entrepreneurship. Today, she sees herself more as an organizer and strategist than a creative muse. For her, financial independence is the key to freedom, especially for women who want to make their mark in today’s world. In business, she values trust and transparency, building her management style on empathy and an ability to listen to her team.
A special place in her professional life is held by her collaboration with Dior. Sassa admires the history and craftsmanship of the French fashion house and notes the fresh perspective Jonathan Anderson has brought, infusing modern accents into the brand’s classic aesthetic. For her, working with Dior is not only an acknowledgment but also an opportunity to learn from the best.
Connection to Peru
Despite her busy life in Spain, Sassa stays connected to her homeland. She actively promotes Peruvian traditions and serves as an ambassador for the unique vicuña, whose wool is considered the finest and most valuable in the world. Her mission is to introduce Europeans to Peruvian culture and nature as well as to support local craftsmanship.
In Madrid, Sassa has found harmony between work and family. She values the city’s multicultural atmosphere, the chance to grow professionally, and being close to her loved ones. In her free time, she enjoys walking, traveling, music, and cozy evenings with her children.
Philosophy of life
For Sassa, happiness is a balance between body, mind, and soul. She believes that gratitude helps maintain inner harmony, even during stressful periods. Her immediate plans are to strengthen her business projects and continue working with leading fashion houses, all while staying true to her principles.
In case you didn’t know, Sassa Hannover is one of the most prominent representatives of the Peruvian diaspora in Spain. Not only does she develop her own brand, but she is also actively involved in cultural and charitable initiatives. The fashion house Dior, with which she collaborates, was founded in 1946 and is considered a symbol of elegance and high craftsmanship. The vicuñas Sassa refers to inhabit the Andes and are protected by law as a national treasure of Peru.
