In the Spanish capital, a unique opportunity opens up for everyone interested in the world of electric vehicles: now anyone can experience what it’s like to drive Xiaomi’s most powerful car—the SU7 Ultra. This is more than just a demonstration; it’s a full immersive session on professional simulators, where speed and technology blend into one. This format lets you truly feel how innovation is changing the driving experience and helps you understand why this car is already making waves among automotive enthusiasts across Europe.
The organizers didn’t choose the venue by chance—it’s the Xiaomi showroom in the very heart of Madrid, inside the Caleido shopping center. From February 23 to March 20, visitors can not only get acquainted with the SU7 Ultra, but also literally “take the wheel” of its digital version. The virtual test drive takes place on equipment that closely simulates real conditions, allowing you to assess the car’s dynamics and handling without ever leaving the showroom.
The excitement around the SU7 Ultra is further fueled by the fact that this electric car recently set a lap record at the legendary Nürburgring. This achievement was made possible by a combination of three electric motors, delivering a total of 1,500 horsepower and 1,770 Nm of torque. Acceleration from zero to one hundred takes less than two seconds—figures that until recently seemed like science fiction for production vehicles.
Virtual reality
The virtual version of the SU7 Ultra was created in collaboration with Polyphony Digital, the developers behind the renowned racing game Gran Turismo 7. Every aspect of the car’s behavior in the digital world was meticulously matched to its real-life characteristics, allowing for an authentic driving experience. This approach not only offers entertainment but also provides insight into the capabilities of modern electric vehicles.
The addition of the SU7 Ultra to the list of available models in Gran Turismo 7 has given motorsport and technology enthusiasts extra motivation. Now, everyone has the opportunity to test how this car feels on virtual tracks and compare notes with those who have tried it in real life. It’s more than just a game — it’s a way to understand the transformation taking place in the automotive industry.
According to Autobild, Xiaomi’s initiative aims to make cutting-edge technology accessible to a wide audience. The company wants to show that next-generation electric vehicles are not just about sustainability, but also offer genuine driving excitement. In Madrid, all the conditions for this have been created: a spacious showroom, modern equipment, and a team of experts ready to answer any questions.
Technology and Emotion
The SU7 Ultra is more than just another electric car. It’s a flagship model that highlights how far modern technology has come. With three electric motors, instant throttle response, and record-breaking acceleration, every drive becomes a real event. Even in a virtual format, the difference between this car and traditional models on the market is clear.
Organizers emphasize that the virtual test drive is not just entertainment, but also an educational platform. Visitors can learn about the operating principles of electric power units, driving features, and safety aspects. This approach helps dispel the stereotype that electric vehicles are boring or complicated.
Inside the Xiaomi showroom, the atmosphere resembles a real auto exhibition: bright lights, dynamic presentations, and the opportunity to talk with experts. All of this creates a festive mood for those interested in cars and technology. Admission is free, and opening hours are from 10 a.m. to 8 p.m., making it convenient for most locals and visitors.
The future is already here
The arrival of the SU7 Ultra in Madrid is more than just a marketing move. It signals that Spain is becoming one of the leading platforms for introducing cutting-edge transport solutions. Virtual test drives allow people to assess the potential of new models without risk or expense, bringing innovation closer to everyday life.
Interest in electric vehicles grows every year, and initiatives like Xiaomi’s only accelerate this trend. The chance to experience a car that has already made history with its records is a great reason to reconsider the future of personal transport. For many, it’s an opportunity to get acquainted with technologies that not long ago seemed out of reach.
The SU7 Ultra is more than just a car—it’s a symbol of change in the automotive industry. Its arrival in Madrid could mark the starting point for new projects and initiatives aimed at developing electric transport in Spain. A virtual test drive is just the first step on this road.
Xiaomi is one of the world’s largest brands in electronics and innovation. The company is known not only for its smartphones but also for ambitious projects in transportation. The SU7 Ultra represents a real breakthrough for Xiaomi: the combination of power, speed, and advanced technologies has taken the brand to a new level. Interest in this car is enormous in Spain, and many see it as a symbol of a new era in the automotive industry.
