This week in Palma, a major forum brought together representatives of the Balearic Islands government and leaders of top tourism companies. The main goal of the meeting is to develop a joint strategy that will help the region not only maintain but also strengthen its position in the European market. Amid growing competition and tightening EU regulations, forum participants are discussing how to make the islands’ economy more resilient and attractive to investors.
The forum focuses on investment, management, and new job creation. Organizers believe that only close cooperation between the state and businesses can help the Balearics become a leader in quality tourism. The event is exploring mechanisms that will allow the region to keep ahead of European trends and respond effectively to emerging challenges.
A new development model: focusing on value and innovation
The Balearic Islands are emphasizing a shift to so-called ‘next-generation tourism.’ This means prioritizing quality over quantity: it’s not just about numbers, but about creating added value for both the economy and society. Regional authorities stress they are ready to provide legal and tax stability for everyone investing in sustainable tourism development.
Key participants at the forum include top executives from major tourism holdings such as Ávoris and Cap Vermell Group. They share their experience in implementing new business models, where environmental sustainability, technological innovation, and human capital development take center stage. According to them, these factors are becoming the main drivers for attracting investment and boosting the region’s competitiveness.
Focus on sustainability and international recognition
The forum pays special attention to environmental responsibility and economic diversification. Experts point out that the shift to a circular economy and the introduction of innovations not only reduce environmental impact, but also create new high-value-added sectors. The discussions feature representatives of international consulting firms and tech startups, who share practical tools for improving business efficiency.
The forum’s international status is highlighted by the participation of representatives from the European Commission and the World Tourism Organization. Their presence demonstrates that the Balearic Islands’ experience is being closely studied at the EU level and could serve as a model for other regions. Discussions emphasize that only a comprehensive approach—combining investment, innovation, and social responsibility—can ensure long-term success.
Gastronomy, culture, and new service standards
Supporting local traditions and gastronomy is becoming a key part of the development strategy. Renowned chefs and municipal representatives discuss how the region’s unique landscape and culinary heritage can serve as additional advantages for attracting tourists. Authorities in Palma and the business community are confident: combining modern service standards with regional authenticity will create a truly distinctive tourism product.
The forum also addresses workforce training and the development of family businesses. Experts note that only through joint efforts by all market participants can sustainable growth be achieved and quality of life improved on the islands. The meeting will result in the creation of a single roadmap outlining the main development directions for the Balearic Islands up to 2035.
Partnership for the Future: A Look at 2035
The new strategy is technically supported by the Impulsa Foundation, which analyzes macroeconomic trends and develops recommendations for authorities. Discussions include representatives from relevant ministries and family business associations, who emphasize the importance of joint management and experience sharing.
The authorities of the Balearic Islands believe that the current strategy will not only help the region maintain its leadership in tourism, but also set an example for other European areas. The main focus is on developing human capital, fostering innovation, and creating a comfortable environment for living and working. The forum in Palma has become a starting point for sweeping changes that will shape the region’s future for decades to come.
