The growing interest of British travelers in Spain during Easter is impacting the country’s tourism sector and the regional economies. Amid fierce competition and seasonal price increases, Spanish resorts continue to attract millions of visitors from the UK. This not only sustains employment in the service sector but also shapes new trends in tourism offerings.
According to a Which? analysis, Spain was once again a top destination for British tourists in 2025. More than 19 million visitors from the UK chose Spanish locations for their spring holidays. This steady influx is driven by a combination of mild climate, affordable prices, and a diverse infrastructure. Las Palmas de Gran Canaria and Benidorm stand out in particular, ranking high among European destinations for Easter.
Las Palmas: climate and atmosphere
Las Palmas de Gran Canaria has confidently become one of the most attractive cities for spring breaks. According to Which?, the price of a one-week package with flight and accommodation starts from £670 (around €760). April temperatures average about 21°C, which is especially appealing for those looking to swap the British chill for sunny days.
But it’s not just the weather that makes Las Palmas popular. The city blends historic neighborhoods like Triana and Vegueta with modern infrastructure and the unique urban beach area of Las Canteras. Tourists note the ease of switching atmospheres: from strolling old streets to relaxing on the coast. Direct flights from the UK are available year-round, making trips easy to plan and ensuring a steady flow of visitors.
Benidorm: traditions and change
Benidorm ranked fifth in the European ranking, maintaining its status as one of the most recognizable resorts for Britons. The average price for a week-long stay is about £682 (780 euros), and temperatures in early April reach 18 degrees. The city is known for its high-rise buildings, long beaches, and vibrant nightlife.
Despite its long history of popularity, Benidorm keeps evolving. New hotels, restaurants, and entertainment venues are opening, which sustains the interest of both regular and new guests. According to Which?, the city may not suit those seeking solitude: life here is bustling around the clock, and the festive atmosphere is felt even off-season. Direct flights from the UK and the expertise of British tour operators make planning a holiday as simple as possible.
Market and competition
In the Which? ranking, Las Palmas de Gran Canaria and Benidorm were surpassed only by Marmaris in Turkey and Albufeira in Portugal. This confirms that Spain maintains its leadership despite rising prices and the emergence of new destinations. According to russpain.com, demand for Spanish resorts during holiday periods remains consistently high, even as other Mediterranean countries offer more options.
Experts point out that the success of Spanish destinations is tied not only to the weather and prices but also to the ability to adapt to guests’ expectations. Urban development, new cultural initiatives, and improved transport links make Las Palmas and Benidorm particularly attractive for spring trips.
Context and Trends
In recent years, Spain has regularly ranked among the top five most popular Easter destinations for British tourists. The same pattern was observed in 2024, as demand for the Canary Islands and the Costa Blanca coast grew due to unstable weather elsewhere in Europe. In 2023, there was a surge of interest in domestic destinations, but by 2025, international resorts were once again in the spotlight. Consistent demand and ongoing infrastructure upgrades allow Spanish regions to hold their positions despite stiff competition.
