It is rare in Spain for a tiny settlement to suddenly become the focus of attention across Europe. But that’s exactly what happened to La Escaleruela—a village in Teruel with just twenty residents. For Spaniards, this is more than just another story about rural life: it’s about how one unexpected project can transform a region’s economy and even enhance the country’s prestige on the international stage.
In recent years, La Escaleruela has become a symbol of change. Here, among mountains and rivers, a caviar factory sprang up and, in just a few years, became one of the top five producers in Europe. Behind this success are two entrepreneurs from Russia, who chose this forgotten corner of Spain to launch their ambitious project. Their enterprise, occupying 18,000 square meters, has become not only an economic driver but also a subject of discussion among industry professionals.
Business on the Edge
The secret of the factory’s success lies not only in its production volumes, but also in its unique technologies. There is no rush for quick results here: each stage requires time and precision. According to experts, it takes a sturgeon weighing several dozen kilograms to produce just one kilogram of caviar. This approach explains why the local delicacy costs up to two thousand euros per kilogram. For many Spaniards, it may seem like an unattainable luxury, yet demand for the product continues to grow—especially in Russia and Asian countries, where Spanish caviar is held in particularly high regard.
However, the situation is not so clear-cut. Debates around the company remain heated: some believe that foreign investment is saving the region from decline, while others worry that local identity is being lost under the pressure of global business. In any case, La Escaleruela no longer looks like a forgotten village—now it’s a landmark on Europe’s gastronomic map, attracting not only gourmets but also investors.
Tourism and change
The arrival of the factory has transformed not only the economy, but also local daily life. On weekends, visitors come here seeking refuge from city bustle and craving seclusion. Mobile reception is almost nonexistent, while peace and nature have become the new brand of the village. For outdoor enthusiasts, scenic routes have been laid out: one of the most popular is a circular trail of over 13 kilometers, passing an ancient bridge and skirting the reservoir.
But the real sensation was the local restaurant, which shares its name with the village. Here, traditional cuisine is served, and the menu is designed so that everyone can find something to their liking. The establishment quickly became a popular spot for family celebrations and weddings, with its owners focusing on locally sourced products. For the region, this is more than just a gastronomic success—it’s an example of how small businesses can transform the image of an entire province.
The road to success
Getting to La Escaleruela is not as easy as it may seem. The journey from Madrid takes about three and a half hours: first along the highway towards Zaragoza, then by road to Teruel, and after that, along a narrow mountain route. But those who take on this trip not only enjoy a culinary adventure, but also get a chance to see how rural Spain is changing.
The story of La Escaleruela is not just about delicacy production. It’s an example of how bold decisions and unexpected investments can turn a forgotten place into a magnet for all of Europe. And while some debate the village’s future, others are already booking tables at the local restaurant and discussing how life in Teruel has changed in recent years.
